Life — September 26, 1912 — page 35: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

E ——— a Soul-Savers A busy analyst of the census reports that soul-savers per © on the decrease. What does t What can it possibly mean? Several explanations might be offered. The most hopeful way to look at it is that, in the course of development of our labor-saving devices, souls can now be saved with much less effort and with fewer operatives than ever before. The only drawback to this view is the conse- quent throwing of professional soul- savers into the growing ranks of the un- employed. This is more sad because soul-savers are notoriously inefficient at other employments, which reduces their chances of getting other jobs. Another, and more sorrowful, cc:- clusion is that we are less concerned about our souls than we used to be. Manifestly in soul-saving, as in other activities, the supply will keep close to the demand. If we don't want to bother about saving our souls, of course nobody else will bother about it. Thus the busi- ness of soul-saving, becoming unprofit- able, languishes. Still another way to look at it is that souls do not get lost as readily or as fre- quently, or, we might add, as irretriev- ‘ably, as they once did. There is a good deal of logic to support this view. What with the entire world discovered, mapped out and fenced in, there are but few wildernesses for lost souls to ery in. What with city dircetorics, telephones, Bertillon systems and policemen on all the principal corners, souls can pick their way about with the maximum of safety. And, finally, souls may now habituate with impunity many places, such as the- aters, dance halls, divorce courts, cafés, Overholt Rye “Same for 100 years"* The process of making has not Efi changed in a cen. { | tury — it was an honest pro- }F . duct from the first. (i. \ Smooth, mellow, fragrant. Aged in charred oak barrels and bottled in bond. A. Overholt & Co. Pittsburgh, Pa. You will fad the Gillette Blades Specially Uniform and Dependable N2 question of the added luxury the new blades give to the Gillette Shave. Gillette users everywhere say they are the finest ever made. If you do not own a Gillette Safety Razor buy one now—today—or be reminded the very first time you pass a Gillette dealer’s window. Don’t put off the daily com- fort of a shave that is velvet-smooth, cool, and almost as easy as washing your face. Just a good lathering, well rubbed in, short angle strokes—a dip into cool water. Think what it means to have a sharp, smooth shaving edge always at hand—the freedom from strops and hones—the convenience of it—the economy. Standard Set, with packet of 12 blades (24 shaving edges), $5.00. Blades come in two sizes of packets—12 blades (24 shaving edges) in nickel- plated box, $1.00; 6 blades (12 shaving edges) in carton, 50c. Gillette Safety Razor For sale in forty thousand retail stores in every part of the habitable globe No Stropping No Honing etc, which were formerly so far off the beaten moral track that relief expeditions had to be kept on the go all the time. To a greater extent than ever before, therefore, we treat souls as Bo-Peep did her sheep, letting them alone, secure in the belief that they will come home, bringing suitable excusing tales. It may still be too much to say that all’s well with our souls, but, in spite of the census, we venture the belief that our souls are in pretty fair shape and cntitled to a high rating in Bradstreet’s. E. 0. J. N FROM “LIFE” 1871 comicbooks.com