Life, 1912-09-26 · page 3 of 48
Life — September 26, 1912 — page 3: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **1913 automobile advertisement** for the Locomotile Company of America, featuring "The Big Six" limousine model. The image shows a luxury car parked in front of an elegant mansion with classical architecture. The ad copy emphasizes comfort, reliability, and prestige ("a vehicle so comfortable that tough roads do not tire you"), targeting wealthy buyers who could afford such vehicles. There is no political satire or social commentary present. This is straightforward product advertising from the early automotive era, when owning a large, well-appointed automobile was a luxury good signaling wealth and status. The mansion setting reinforces the aspirational, high-end market positioning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
alloy steel springs, and perfect balance. “| Four speeds, seven~bearing crank shaft, and'bronze motor-base. Extra tires carried at rear. Clean roug] roads do'not beautiful that you take pride in it wherever you go. A machine you can trust everywhere,” RY and always. When you buy a Locomo- bile Big Six, you buy Satisfaction, Service and Safety. Luxury of Appointments. Equipment and Finish. The most powerful Locomobile ever built. A Big Six, but not too big. Roomy, running boards. The most efficient and completely developed electric lighting system. Air compressor for inflating tires. Quick detachable-demountable rims. Ventilated windshield. Disco starter for starting motor. Send for folder. but convenient. Comfort of Ten-Inch Upholstery, long wheel- base, elastic The Locomobile Company of America Motor Cars and Motor Trucks Branches; Branches. New York — Pittsburgh General Offices and Works Boston — Philadelphia Chicago Washington Baltimore Minneapolis San Francisco Oakland Bridgeport, Conn, Atlanta Los Angeles comicbooks.com