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Life, 1912-09-26 · page 29 of 48

Life — September 26, 1912 — page 29: what you’re looking at

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Life — September 26, 1912 — page 29: Life, 1912-09-26

What you’re looking at

This page is **primarily a full-page automobile advertisement**, not a political cartoon. It promotes Abbott-Detroit automobiles manufactured in Detroit, Michigan. The illustration shows four men examining an Abbott-Detroit engine, emphasizing the car's technical superiority. The accompanying text extensively details the vehicle's construction—Continental Motors engines, special iron cylinders, aluminum alloy crank cases, and other mechanical specifications—to convince buyers of quality craftsmanship. The satirical element is subtle: the ad mocks competitors who cut corners by using cheaper materials (like painted cast iron disguised to look like aluminum) while charging premium prices. The phrase "Built for Permanence and Guaranteed for Life" represents the manufacturer's confidence claim against inferior rivals. This reflects early 1910s automotive market competition, when manufacturing standards weren't uniform and buyers needed detailed technical information to distinguish quality cars from cheaper imitations.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| Electric Self - Starter — Electric Lighting — Standard Equipment Abbott-Detroit Power Plants motor car manufacturing, there are so many oppor tunities for tae substitution of Inferior material and workmanship, a0 many ways that a hich grade con~ struction may bo imitated at a much less cost, that It bebooves the buyer to demand specifications of sufficient Minuteness to enable him to become thoroughly acqualnted with the structural parts of the cat Its for this reason that we aro desegibing the construc- tion of Abbott-Detrolt cars In much an exact and detailed manner? feeling that a thorough acquaintance with thelr many points of superiority will entirely Justify our state ments that Abbott-Detroit cara are cars Of quailty, “Hullt for Permanence” and consistently “Guaranteed for Life.” CONTINENTAL MOTORS. The motors used In Abbott-Detroft ears are the lates! Jong stroke type, manufactured under our personal supe vision by the Continental Motor Manufacturing Company, acknowled designers and builders of auto- mobile engines In business today. If you will compare the refined simplicity of these Abbott-Detrolt_ motors with those of power plants. in higher priced ears, you will Mod that Inevery particular they aro up-to-date, as well de as those In cars costing three times as much: and beyond doubt, the quietest running, ‘They have lance enclosed Valves, tnlet and exhaust pipes of simpte direct form, allow- ing a free passage of gas In avd out of the combustion chamber. “The cylinders of the 44-50 are cast in pairs and have a bore of 4 1-2" and a stroke of 5 1-2". ‘The cylinders of the 34-40 are cast ea bloc and havea bore of 4 1-8 and a stroke of 5 1-4”, SPECIAL IRON USED. “They aro made of a special grade of reverberatory alr furnace iron, very uniform in structure, ‘This iron has a lle Atrength of 30,000 pounds, whereas that of the or- dinary ‘iron used in cylinders, has a tensile strength of ‘bout 16,000 pounds—note this difference. "The two weakest points In cylinder construction—the cylinder head and the base fango—receive careful atten- Uioa and aro unusually stroag. Some motor car builders try to save money by making these parts light, Every cylinder water Jacket ts tested “under a hydro- statte pressure of 60 pounds after they have been machined, in order to make sure that there is no leakage of defect 18 the material ALUMINUM CRANK CASES. ‘The crank cases are made of the very best grade of nickel aluminum alloy having a tensile strength of 20,000 pounds per equare loch: considerably more than that of the ordi- hary alumiaumn alloy used. Some manufacturers in order tosave money, make these cases of east iron and paint them with a so-calted aluminum paint which gives them much the same appearance a3 an aluminum casting. While this 1s much ebeaper from the manufactur standpoint, it 18 far from destrable, because cast tron ts approximately three Umes heavier than aluminum and furthermore, Is not as ductile, and It 1s far more Hable to crack. “* The demand of the day is that an organiza- tion shall be judged by its product and not by what it claims for itself." posboet-Detrot adterttsing for 1013 wilt be printed tm sertat form, Tits ts the third of the sertes. The fourth sill appear tn the Saturday Eeening Post, Octoder Vath: Collier's, Octoder Sth: LYfe, Octoder 24th; Lucrary Digest, October 12th. Coptes’ of prettous adertisements sent on request, Wo bring out this point to again call your attentiot the ways In which competitive concerns seek to meet 0 prices at the expense of quailty and the owner's subsequent comfort, Abbott-Detrolt Electric Self-Starter All 1913 Addott-Datrott cars are equipped with our own spectally designed, self-contained electric self aarter, Connected to crank shaft with independ- ent train of a When gasoline motor starts, overrunning clutch releases gears and they re- main idle while gasoline motor Is running. Not an experiment—not an attem: bination of ignition, lighting und starting, but a 1, dependabie one, built as a part of the engine, ded as regular equipment. isit our Sales rooms and have Its operation ‘explained. ACCESSIBILITY. For the sake of accessibility, so that the main bearings and connecting rod bearings may be easily examined of adjusted, we divide the crank case Into two parts, the upper carrying the crankshaft bearings and the lower formiog an oll reservoir. Some competing makers use a less costly design known as the barrel type. a very impractical form which makes bearing adjustment diMcult: tt being necessary to tear down the complete motor in order to accomplish this object. VALVES. ‘A great deal of attention has been given to the design of valves. Both the Inlet and exhaust valves are interchange- able. They have nickel steel heads and electrically welded carbon steel stems. ‘Tho reason for this Is that we have found that ordinary carbon steel {¢ not suitable for the valve head on account “pitlings” which, of course, produces badly seating and a consequent loss of horse power. ‘The valve push rods are of chrome nickel steel, which for hardened purposes a much better than that of the other Kinds used. The surface does not wear easily. Abbott. Detroit Built for Permanence and Guaranteed for Life All the moving parts are covered by removable inetal plates, which pot only keep tho Interlor tree from dust,but make the motor run more quietly. Inasmuch as many motor troubles artse from faulty valves, you can sco the necessity of & property designed and constructed valve mechanisin Here again, pote that these points of Abbott-Detrott superiority are not evident on the surface. THE PISTON: ‘The pistons are cast from the same grade of cast tron as that used for the cylinder. ‘They are of extra length and accurately ground to a per- tect allding fit, pistoa has four diagonally cut eccentric expansion ‘and five oll grooves turned on the outside for the par- pose of distributing oil in the cylinder. All four pistons are carefully weighted and balanced to within 1-4 of an ounce of each other In order to produce « well balanced and silently running motor. ‘The piston pins are made of chrome nickel steel tubins. carbonized and accurately ground to correct size. ‘The connecting rods made of 40 carbon steel, the sar as the crank shaft, are double heat-treated to Insure great SHAFTS. hafta are ade of 2 of an Inc’ “‘Thix metal has a tensile strength of 90,000 pounds per equare toch. “The shaft 1s supported on three main bearings of e: Ulonally large size, These three main bearings and the four crank pin bearings are so carefully cut abd scraped that the crank shaft may be easily spun by the pressure of thumb and first finger. ‘Attached to the ead of the shaft by six large bolta ts a very accurately balanced fy wheel, ‘While we feallze that some of the Information which we have given you In this advertisement ts of a technical nature, yet we feel 1t will give you a new basis upoa which to make comparisons and will go a long way toward makin: you an expert and posted purchaser, ‘in the following advert sementa ail the parts of the cars will be considered and discussed in detail. ‘We therefore urge you to follow this scries carefully, MODELS AND PRICES Fore-Door Roadster, $1700 $1700 34-40 16-inch wheel base 34-40. 5-Passenger, Fore-Door Tour: so ROS, sttbsnch wheel ban 44-50. 5-Passenger, Fore-Door Dem! Tonneaus Iitsinch wheel base 91975 7-Passenger. Fore-Door Toure $2000) $2150 gusine “iti-inch wheel bass $3050 Advance catalog on request. "ABBOTT MOTOR COMPANY 615 Waterloo Street Detroit, Michigan 40 carbou stee! case 44-50 ing Car, “121-inch wheel base Battleship Roadster, 121-Inch wheel base 7-Passenger, Fore-Door Lim- 44-50 44-50 pana SS es SS 1865, comicbooks.com