Life, 1912-09-12 · page 52 of 52
Life — September 12, 1912 — page 52: what you’re looking at
What you’re looking at
This is a **commercial advertisement**, not political satire or a cartoon. It appears in *Life* magazine from September 12, 1912, promoting Williams' Holder Top Shaving Stick. The page features a large photograph of a hand holding the product and displays the product itself. The advertisement emphasizes the practical innovation of the "Holder Top"—a nickeled cap that lets users grip the shaving stick firmly and use it down to the last bit without getting soap on their fingers. The text presents this as a convenience improvement to traditional shaving sticks, allowing the stick to stand upright on its own. The ad offers three related product forms and invites readers to request a trial sample for 4 cents in stamps from the J.B. Williams Company in Glastonbury, Connecticut. This reflects early 20th-century consumer product marketing focused on practical improvements and direct-mail sales.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
September 12, 1912 N @ | Holdér Top aving Stick Williams’ Famous Shaving Stick, with all its rich, creamy, refreshing lather, in a new form that adds ease and com- fort to the daily shave. The Holder Top enables you to grasp the stick firmly by the nickeled cap and to use it down to the last fraction of an inch with- out touching the soap with your fingers. And the stick will stand steady and upright, wherever you set it down. Three forms of the same good quality : Williams’ Shaving Stick fisstagst Williams’ Holder Top Shaving Stick Williams’ Shaving Powder fissiays: A trial sample of either sent for 4 cents in stamps Address The J.B. Williams Co., Dept. A, Glastonbury, Conn, comicbootine mm,