Life, 1912-09-12 · page 42 of 52
Life — September 12, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising**, with a serialized story occupying the center-right. **Main Content:** The left side features ads for Pears' Soap (established 1789) and Londonderry Lithia Spring Water, using period marketing claims about skin care and health benefits. **The Story:** "The Fable of the Preacher Who Flew His Kite" (continued from a previous issue) satirizes a verbose preacher who impresses his congregation through flowery rhetoric and name-dropping obscure classical poets (Amebius, references to Polenta). The satire mocks both the preacher's pretentious verbosity and the parishioners' gullibility—they're wowed by incomprehensible "eloquence" despite not understanding him. The joke is that his sermon was essentially meaningless bombast, yet everyone praised it effusively. **The Cartoon:** A small illustration at bottom shows sparrows, captioned "gee! THIS MUST BE A MEETING OF THE AERO CLUB!"—a joke about aviation/the "aero club" that likely references contemporary flying fads.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: Loveliness is easy enough of attain- ment if, every time you wash yourself, you use Pears’ Soap It forms such an effective combination of detergent and emollient properties, that, as the late Professor Sir Erasmus Wilson, the greatest skin specialist of the 19th century said, “ Pears is the most refreshing and agreeable of balms for the skin"’—and it is Matchless for the Complexion The Fable of the Preacher Who Flew His Kite (Continued from page 1781) genesis of motive rather than by the mere impulse of mentality. The preacher didn't know what all this meant, and he didn’t care, but you ean rest casy that were on ina minute. He talked off in just the way that Cyrano talks when he gets Roxane so dizzy that the pewhol she nearly falls off the piazza. The parishioners bit their lower lips and hungered for more guage. They had paid their money for tall talk and were prepared to solve any and all styles of delivery. They held on lo the cushions and scemed to be having a nice time, The preacher quoted copiously from the great poct, Amebius. He recited first-class lan cighteen lines of Greek and then said, ‘ “ How truc this is ioncr batted an ¢ It was Amebius, whose immortal lines he recited in order to prove the extreme crror of the position assumed in the controversy by the famous Italian, Polenta. He had them going, and there wasn't g to it, When he would get tired ing philosophy he would quote celebrated poct of Ecuador or Tasmania or some other seaport town. Compared with this verse, all of which was of the same school as the Icclandic masterpicee, the most obscure and cloud- ed passage in Robert Browning was like a plate glass front in a State Street candy store just after the colored boy gets through using the chamois. After that he beeame eloquent and began to get rid of long Boston words that hadn't been used before that season He grabbed a rhetorical Roman candle in cach hand and you couldn't see him for the sparks. After he sat down he could tell by the seared look of the people in front that he had made a ten-strike Did they give him the joyous palm that day? Sure! The stout lady could not control her feclings when she told how much the sermon helped The harness dealer said he wished to indorse the able and scholarly criticism of Polenta. In fact, every one said the ser- And not a pa her. venerable . Sparrow: cre! t f | Mest people’ drink carbonated mineral 7 spring water because it is [/ so refreshing. [] ‘Londonderry is the water that makes you smack your lips and say, “After all, there is nothing better than good water.” By every test-— taste, lightness, purity, min- eral, aesline qualities— Londondenryis the best of American table waters and nothing abroad excels it. |, Incidentally, Londonderry | blends with liquor better than i | any other water—it literally improves the liquor. Sparkling (effervescent) i in three table sizes. Plain (still) in half gal- lon bottles, and other sizes if desired. | If you cannot obtain Londonderry locally, write us, and we will see you are supplied at retail prices. ——., LONDONDERRY ] LITHIA SPRING | WATER CO. [| THIS MUST BE A MEETING OF THE AERO cLUB! J0 2h comicbooks.co