Life, 1912-09-12 · page 3 of 52
Life — September 12, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **not satire or editorial content**—it's a straightforward advertisement for Westinghouse Electric & Manufacturing Company's motors for electric vehicles. The ad promotes electric cars as ideal for suburban trips, featuring an illustration of a woman driver. It emphasizes practical benefits: good batteries, reliable performance on various roads and weather conditions, and low maintenance compared to other vehicles. Key context for modern readers: This advertisement dates from the early 1900s, when electric vehicles were a serious competitor to gasoline cars. They were considered particularly suited to women drivers due to their ease of operation (no hand-cranking required) and cleanliness. The ad also mentions commercial applications—electric delivery trucks—suggesting broad market confidence in this technology before gasoline engines ultimately dominated.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
IDs hil ed Bie CXX 4 Pas XX oS: y Pas XX 3 Pas @: ¢: ZZ ras CX? % Pas S: 4 Pas © WZ ras 4G: 4 Pas CXXD xX CX 4 ras <2 4 Pas CX? WZ Pas © 4 ras <2 4 A 00: 4 PAS XXX KKK XD A x Pas 2 v7 A CX 7 ras XD 4 ral xD XXX XXX o: Y Pas o: 4 ras 0: = eX XXXKKKKAAKKKKK KKK KKK KKK KR KKK KN You Welcome Long Subathan Drives or Country Roads if Your Electric Has a Good Battery and is Equipped with the Westinghouse Motor HE pleasure of an electric extends to every day in the year. The anit has only to move you and you find the electric carriage at hand for pleasant drives through the suburbs—for shopping, calling, the theatre. With the Westinghouse Motor and all its up-to-date features; protection against dust and mud; ability to take hills, without undue drain upon batter- ies; strength and power combined with comparatively light weight; you can absolutely depend upon the electric in all kinds of weather and upon all kinds of roads. Westinghouse Motor equipped elec- tric trucks and delivery wagons save their cost in a few months and give the best possible service. We will be glad to give you any special information about electric vehicles for any purpose upon request. The names of all electrics equipped with West- inghouse Motors may be had for a post card. XXXXKKKK SUBURBAN TRIPS WITH YOUR ELECTRIC XX AA S 4 o: 4 & 0: Z Ox v7 ras 020: XXX xX? © ~ Pas CX? 4 Pas © 4 Pas XXX KKKKD & CXXX v7 Pas 0: 4 & XXX KOK WZ Pas XX xX KX XX 0: Y Pas CXXD Y Pas CX ~, & e: 4 j © , ras © v7 ras O Z Pas © 4 Pas Westinghouse Electric & Manufacturing Company Dept. MV, East Pittsburgh, Penna. XK 0: 57 v7 Pas 9: Pas x> 4 4 XX? XX? Pas KKK KKK KKK KKK KK KAN KKK KKK KK KKK Y K> comicbooks.com