Life — September 5, 1912 — page 29: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

acy) byl log The Michigan “40” Electric Lighted—Four Forward Speeds Extra -Tired—Price, $1,585 Equipped Our Offer is This We enter this fight this year with a value which no maker ever has matched. You can easily prove this— in one hour's time. Just make fair comparisons. We have spent four years in perfecting this car. Some of the ablest engineers have worked year after year on it. We have made since the s over 300 improvements—71 the past year. We have sent out in four years about 5,000 cars, and watched every car's performance. Last year this car, in our test cities, outsold every rival. The Michigan ‘‘40” today represents the last word in mo- tor car engineering. Cameron’s Car Our designer-in-chief is W. H. Cameron, for years the chief engineer of the Overland. Our body designer is John A. Campbell, famous all the world over. He has been frequently chosen to design equipages for kings. Every part and detail is in charge of an expert—the ablest man we could find for the pur- pose. To these men we have given more than ample time to bring out the utmost of which they are capable. We have equipped for them a model factory, with 600,000 square feet of room: And we have backed them with all the money and all the experience gained by 30 years of vehicle building. The result is this wonderful machine, known as Cameron’s Car—one of the finest exam- ples in the world today of the modern motor car. What It Includes Mark the price of this car— $1,585. Then note what that price includes. Note the four forward speeds —a feature heretofore confined to the highest-priced cars. Note the electric lights and dynamo. This feature as an ex- tra on other cars usually costs $125. Note the oversize tires — 35x44. The usual tire equip- ment on Forties costs $50 less. Send for our catalog and make all the comparisons. Measure up the features, one by one, with all our rival cars. Judge for yourself if any Forty car on the market offers what the Michigan gives. Then let our local dealer show the car. Take care, for your own sake, to get the utmost ad- vantage out of this fight of the Forties. MICHIGAN MOTOR CAR CO., Kalamazoo, Mich. Owned by the owners of the Michigan Buggy Company Tires 35x434, instead of the usual 4-inch tires. Electric lights with dynamo. Electric horn. Center control and left-side drive. doors clear, Motor 40 to 46 horsepower. Extra effective brakes—16x2}¢ inches. Big, comfortable springs. Adjustable steering post Adjustable pedals. Firestone Demountable rims—extra rim. 4-inch cushions—deeper than any rival, Rear seat 50 inches inside. Hand-buffed leather of the finest grade, filled with the best curled hair. Both front Some of the Michigan Features Four forward speeds, instead of the usual three Wheel base 118 inches. Nickel Mountings. 50 per cent average over-capacity, allowing big margins of safety. Pressed steel, full-floating rear axle. Axles sufficient for an 80 horsepower car. Best mohair top, wide curtains and envelope, + Windshield built in as a part of body. 1234-Inch electric headlights. Side lights flush with dash. Body finished with 22 coats, Electric horn, $50 speedometer—j-inch dial, Special foot rail and robe F: Compkete tool equipment. Tool chests under running boards. Self-Starter There is such a difference of opinion about the relative merits of the various types of self-starters, that we have not adopted any one type as regular equipment. We prefer to leave this selection to the buyer. However, we equip with either the gas starter or a positively efficient electric starter, at a very moderate extra price. up comicbooks.com