Life — September 5, 1912 — page 2: what you’re looking at

What you’re looking at

# Stevens-Duryea Advertisement Analysis This is primarily a **commercial advertisement**, not political satire. The page advertises the Stevens-Duryea Model C-Six automobile from Chicopee Falls, Massachusetts, described as a "new and original expression of motor-car beauty." The ad emphasizes the car's quality and reliability ("Nearly a Quarter-Century of Leadership"), positioning Stevens-Duryea as "Pioneer Builders of American Sixes." The price range is $4,100 to $5,950. The accompanying illustration shows well-dressed passengers in an open touring car with the Capitol Building visible in the background—suggesting prestige, leisure, and American prosperity. This aspirational imagery was typical of early-20th-century automobile marketing aimed at wealthy consumers.