Life, 1912-08-29 · page 8 of 42
Life — August 29, 1912 — page 8: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page** — it's a **straightforward automobile advertisement** from Life magazine's advertising section. The page promotes the Packard Motor Car Company's new "38" model, a six-cylinder luxury automobile made in Detroit, Michigan. The ad emphasizes modern features: electric self-starter, electric lighting, left-hand drive, and steering-column controls. The text lists various body styles (Touring Car, Phaeton, Runabout, Limousine, etc.) with prices ranging from $4150 to $5400 — substantial sums for the era, indicating this was a premium vehicle. There is **no political commentary, satire, or social critique** present. This is purely product marketing aimed at affluent buyers seeking a quality automobile.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE: Dm mf ff me J] lf - — - —1 I) —) Cy} cy GS ES TOL [ > } > = = 00 & © ar eaascnannt [0} (9) ! | | A Smaller Six Cylinder Packard The New “38” Left drive and control. Electric self starter: electric lighting. Starting, ignition. lighting and carburetor controls on steering column Horsepower, A. L. A. M. rating. ..........00:ceeeeeeeeeeeeeeen ees 38 Maximum brake horsepower: Six cylinders: bore, four inches; stroke, five and one-half inches. All valves enclosed. Wheel base: Touring Car, 134 inches; Phaeton, 138 inches; Runabout, 115% inches. Tires: 36 by 4% inches, front and rear. Three-quarter scroll elliptic springs The Packard “38” Line . $4150 Imperial Limousine 4150 Brougham .. 4050 Coupe........ 5200 Imperial Coupe. . 5300 Also a limited number of four-passenger Phactons 4150 OOOO Touring Car, five passengers. . Phaeton, five passengers vas In road efficiency, ease of riding and luxurious appointment, the new “38” typifies Packard quailty DEMONSTRATION BY PACKARD DEALERS ON ANY KIND OF ROAD. CATALOG ON REQUEST Packard Motor Car Company, Detroit, Michigan POO AF ABARAT A AAPA PAST ASAT AT AB AT BSAA BATA SATA ARAB AT AAA AAT AT AAAS PER lo [ fo} > TRCN LT =) =) DT mo 1666 comicbooks*¢om