Life, 1912-08-29 · page 42 of 42
Life — August 29, 1912 — page 42: what you’re looking at
What you’re looking at
This is a **product advertisement**, not political satire. It promotes Columbia phonograph gramophones published in *Life* magazine on August 29, 1912. The ad highlights two gramophone models: - The "Princess" ($75): a mahogany table model with tone-control shutters (a new feature Columbia emphasizes as superior to hinged doors) - The "Favorite" ($50): a closed-type model marketed as affordable yet high-quality The key sales pitch claims that owning either model gives listeners access to recordings by "all the great artists who have ever made records, **without exception**"—a competitive claim suggesting Columbia had exclusive or superior artist catalogs. The ornate decorative border and musical motifs reinforce the aspirational, cultured positioning of these expensive consumer goods for early 20th-century middle-to-upper-class households.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
3 TN AL a! aed Rel ao ‘hig SrA a wl 4 ao SUE ike aey tyweracab a ele apres ee Cy ISS PASS HEC N The latest advance in instruments of PY 4] sound reproduction is the development of the tone-control shutters—an cxclusively * 4 Columbia feature. They take the place [iy of the less sightly less convenient and less efficient hinged doors, ’ The Columbia Grafonola “Princess,” price $75, is one of the latest of the ex- clusively Columbia table instruments _ It is a Beaute mahogany fable, gerviceable ue such in every way. Also it is always ready . to provide music of any class you desire. Its p ‘ The Columbia tone is the Columbia tone—incomparable. they) « Grafonola The Columbia Grafonola “Favorite,” LSS Princess” $75. | ll price $50, is the first instrument of the en- [S , 9 WI closed type ever offered at anything lke 44 that price. Ithas created a tremendous j demand, solely by its unmatchable quality. ‘ On either instrument, as on all Colum- pA J} bias (prices from $17.50 to $200.), you » have at your command the voices of all the great artists who have ever made records, without exception. New Catalogs of instruments and double- disc records ready. Go to your nearest dealer or write to the fF] Columbia Phonograph Company, Geo’ Box 270, Tribune Building NEW YORK HN ( i L. [Leave comicbookeom