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Life, 1912-08-29 · page 36 of 42

Life — August 29, 1912 — page 36: what you’re looking at

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Life — August 29, 1912 — page 36: Life, 1912-08-29

What you’re looking at

This page mixes advertising with book reviews and satirical humor typical of early 20th-century *Life* magazine. **Left side**: A Kelly-Springfield Tire advertisement uses a woman on a tire as its image—standard commercial messaging about durability. **Main satire**: The "Accorded Full Title" piece mocks New York political patronage. A congressman's representative describes a social event where the master of ceremonies inflates minor municipal officials' titles absurdly—introducing someone as "Mr. and Mrs. Inspector of Hydrants, Faucets and Shop-Works Casey." The joke targets bureaucratic pomposity and the practice of dressing up ordinary government jobs with grandiose titles, reflecting Gilded Age corruption and political machine culture. **Below**: Two brief humor snippets mock gender stereotypes (a wealthy woman confused about cars) and ethnic caricature (Scottish dialect). **Right side**: Book advertisements for three novels—typical commercial content of the era. The page satirizes early 1900s urban political culture and its pretensions.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Kelly- we Li by al Accorded Full Title One of the New York representatives in Congress tells of a social function in an assembly district political club on the East Side, whereat the chairman of the entertainment committee acted as master of ceremoni: wife, as “ The Honorable and Mrs. Con- gressman Blank.” Next came a couple who were not known to the master of ceremonies, but, after receiving the cor- rect name in a whisper, he announce “Mr, and Mrs, Inspector of Hydrants Faucets and Shop-Works Cascy.” The chairman was very busy intro- —Lippincott’s ducing the newly arrived members of the club to the guests, who included a num- ber of municipal officers. The represen- tative mentioned was presented in a way to halve his official honors with his Springfield on Automobile | ’ Tires | Wuex honest men refuse to obcy the Jaws that grafters have fashioned, then comes the tug of war. The more miles from a tire the better your in- <= = —— = Just Published vestment. The seventeen years of experience behind the making of Kelly-Spring- field Tires enables us to putmoremilesinto them. KELLY-SPRINGFIELD TIRE CO. A IVIL picturesque story, pulsating with the joys and sorrows of everyday life. The story is chiefly concerned with the character, life, and temptations of a 20 Vesey Street, New York ayia Ve Sedo aract : j ; Brauch Omices 1a’ New ‘york. Chisige: Pailsddlphia,-Tosioay Bi. veo auti Hl and sj ited girl, the mother of two young children, whose husband Louls, Detroit, Ciacianat, ‘San Francisco, Los Angeles, Buftalo, as a y lost a i °| ‘ " Kouls, Detrolt. Cincianatl ‘San, Francisco, Los Angeles, Buftal, has apparently lost all interest in her except as a source of income. The woman itubber Co., Denver, Colo. falls under the influence of two other men—one, Cunningham, an able lawyer and Appel & Burwell Rubber & Tire Company, Dallas, Texas. * 5 : Neh aay Dering Tire & Rubber Co., Houston, Texas, a married man, who is attracted and amused by her high-spirited, unconventional ~ aitabade conduct; the other, Auchester, an Englishman, whose code of life is exceedingly unconventional and who wishes to take Lucy away from her uncongenial home. How Auchester induced Lucy to meet him at a fashionable road-house and there unfolded his plans for an irregular life, how Cunningham, learning of their esca- pade, rushed to the road-house to save her, how the woman’s eyes were finally opened to the startling result of her indiscretion—are all related as the story sweeps from this point to its remarkable conclusion. With frontispiece. Post Svo, Cloth, $1.30 net. The Red Lane The Moth William Dana Orcutt Author of “The Spell,” “The Lever,” etc. Uncertain “Have you purchased your new car yet, Mrs. Noorich?” asked the visitor. No, Mr. Smithers, I ain't. 1 can't make up my mind whether to get a gasolene car or a limousine car, Maybe you can tell me—does limousine smell as bad as gasolene?” inquired the lady. —Harper's Weekly. Mrs. McTaccart: Hoots! Dinna fash yersel’, McTaggart! 'Twas a bad shillin’ 1 gave him! Tue McTaccart: A bad s conscience—sic—extravigence ! had ye no bad saxpence? By Holman Day “* f.nnace Ss. A THRILLING tale of the Canadian border where brute strength is king and terrific battles for forest rights form part of the everyday life. Through it all tuns the story of a strong man’s love. The author has occupied himself with not only romance and adventure, but also the peculiar characters, eccentric and rare in humor, which he has found in our eastern borderland. While his new novel makes the reader feel the strenuousness of competition and the actual shock of man against man in an almost primitive warfare, it nevertheless pictures the development of an absorbing love-story, and it is peculiarly rich in quaint types which will live in the reader’s memory. Illustrated. Past 8vo, Cloth, $1.35 net. The Street Called Straight By the Author of “The Inner Shrine” ydney Bulletin. HE story is ingeniously conceived and cleverly written and it will furnish most delightful reading.”—Public Ledger (Philadelphia). ‘‘ The story is one of tense emotional situations, treated with restraint and good taste and deep psycho- logical insight."—Times (New York). ‘Standing out above the mass of recent fiction, the ‘Street Called Straight’ bids fair to have more than the brief vogue of the best seller, The plot is a subtle study in character and the end is a happy one. It is one book in a thousand. Evening Express (Portland, Me.). Eight illustrations by Orson Lowell. Post 8vo, Cloth, $1.35 net. “NOTHING NEW UNDER THE SON” es ARPER & BROTHER Sse, 1694 comicbookeae (0)