Life, 1912-08-22 · page 3 of 44
Life — August 22, 1912 — page 3: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire**—it's a **straightforward automobile advertisement** for the 1913 Locomotile "Little Six" luxury car. The ad promotes the vehicle's technical specifications (60 horsepower, long-stroke motor, electric lighting) and luxury features (leather upholstery, enclosed body design). It emphasizes the car's quality through competitive claims ("no superior," "no equal") and offers to demonstrate superiority through actual performance tests. The Locomotile Company lists branches across major American cities and their Connecticut headquarters. This represents early automotive advertising in *Life* magazine, which carried both satirical content and paid advertisements. There is no political or social commentary here—simply period marketing for a high-end automobile.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
vise oT ~~ v USING SON GU SOLAS, WING NOUNS NG NING NLS DETIE, NOL NFO NGL NOL [NPANGY: DIN TIN DIRT IN DICT. FAC ZIN EA FIR DTT TINIEST ISIS ESS IES DIED bey ZEEE IIS TITIES The Line Six Limousine The Little Six with 60 Horse Power Long Stroke Motor This car compels attention. It has no superior. We believe it has no equal. We offer to prove its qualities for performance, flexibility, convenience, comfort and luxury by competitive demonstration. The Little Six Locomobile Limousine is more than a “Town Car.” Designed and built for touring as well as City use. Luxuri- ously comfortable in town or country. The only Little Six Limousine that seats seven passengers, all facing forward. The rear seat has Locomobile Ten-Inch Upholstery and seats three persons. Our exclusive Sterling Silver finish is applied to metal parts. Most completely developed and most effi- cient electric lighting system is employed, supplying lights for all lamps. Air compres- sor for inflating the tires. Disco Starter for starting the motor. Quick detachable, de- mountable rims. Spare tires carried at the rear, leaving running boards unencumbered. Limousine, Landaulet and Berline bodies of new and attractive design. We also draw attention to the closed bodies fitted to our “48” six-cylinder chassis, the motor of which develops 82 horsepower. Folder of 1913 Models mailed on request, The Locomobile Company of America General Offices and Works, Bridgeport, Conn. 1623, Brancurs—New York, Chicago, Boston, Philadelphia, Pittsburgh, Washington, Baltimore, Atlanta, Minneapolis, San Francisco, Los Angeles, Oakland. SGINGIZA) a comicbooks.com