Life, 1912-08-15 · page 35 of 40
Life — August 15, 1912 — page 35: what you’re looking at
What you’re looking at
This page contains **three separate humor pieces and advertisements** typical of early 20th-century American magazines. The **two captioned cartoons** are brief anecdotes: one mocks inflated long-distance telephone rates in Western cities versus New York (the operator's retort that "hell" is "in the city limits" is the punchline), and another features ethnic-accent humor where a music store clerk affects broken Italian ("Me no speakee Italiano") when a customer requests a *Mikado* libretto—playing on assumed immigrant workers in retail. The **main advertisement** promotes Schlitz beer in brown bottles, citing scientific authority (Wahl-Henius Institute) claiming brown glass protects beer from light damage better than clear bottles. This appears to be legitimate product differentiation marketing. The page also includes a **bankers' association advertisement** for traveler's checks and humorous quotations about marriage and music teaching—padding typical of period magazines. The ethnic humor and casual stereotyping reflect attitudes normalized in early 1900s American publications that modern readers would recognize as offensive.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
AMERICAN BANKERS ASSOCIATION VELER A New Yorker had occasion to phone from one suburb to another while visit ing in a Western city. Upon as! what the charge was he was told fifty cents, “Fifty cents! For that distance? Great Scott! In New York you can call hell up for fifty cents.” “ Possibly,” coolly answered the ope- “It's in the city limits.” Argonaut, Didn't Speak the Language Mrs, Mills was a woman of few words. One afternoon she went into a music store to buy the book of an opera for her daughter. A salesman walked up to din her quict. way Mrs. Mills fikado' libretto.” “ What's that, ma'am?” “*Mikado’ libretto,” woman. repeated — the “Me no speakee Italiano,” he replied, shaking his head.—Harper’s Magaz Any Scient willl tell you that | Beer keeps best in Brown Bottles Pay All Bills * with “A. B. A.” Cheques, when you travel in America, Esrope: or any other part of the - World. ° They are the safest, . handiest, most satisfactory form of travel funds —“the per- fect international exchange.” Write to Bankers Trust Company, Wall Street, New York, for inter esting Booklet," \. in Every Land, , ‘as to where you can obtain the Cheques in your vicinity. To continue love in marriage is a sci- ence. It requires so little to kill those sweet emotions, those precious illusions, which form the charm of life; and it is so difficult to maintain a man at the height on which an exalted passion has placed him, especially when that man is one’s husband.—Madame Reybaud. Hipromacuvs, a teacher of the flute struck a pupil with his stick. “ You fool,” said he, “you must have played a false note, or this audience would never have praised you."”—lelian, Wehl-Henius Institute of Fermentology, Chicago, writes: “We have tested beers repeatedly, placing the bottles into direct sunlight, and testing the same after one, two, three and five minutes exposure; found that the beer with three and five minutes exposure became undrinkable on account of the peculiar odor developed.: The detrimental effect of light upon beer can be successfully counteracted hy the employment of brown or dark colored glass bottles.” Schlitz uses the Brown Bottle to protect its purity from the brewery to your glass. : The Beer That Made Milwaukee Famou Fr ters Order a case from your dealer today. See that crown or cork is branded “Schlitz.” “STRANGE, 1 NEVEK KNEW THAT 1 Was BALD” comicbooks.com