Life — August 1, 1912 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire**—it's a straightforward automobile advertisement, not political commentary. The header "Ask the man who owns one" was Packard's actual advertising slogan of the era. The content advertises the 1913 Packard "48" luxury automobile, highlighting its comfort features: thick upholstery, elliptic springs, and shock absorbers. It lists various models and prices (ranging from $4,650 to $6,100), emphasizes the car's 48 horsepower (actually 82 at maximum), and promotes dealer support. The illustration shows a touring car—a common open-air automobile design of the period. This is commercial advertising typical of *Life* magazine, which carried ads alongside its satirical content.