Life, 1912-07-25 · page 7 of 41
Life — July 25, 1912 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising and editorial content**, not political satire or comics. The dominant feature is a **Texaco Motor Oil advertisement** showcasing test results comparing oil performance across three vehicle types (heavy truck, heavy pleasure car, light pleasure car). The ad claims superior mileage, lower consumption, and reduced carbon buildup—typical early automotive marketing claims. The right column contains miscellaneous content: a "Word to Wellesley" poem addressing college women's slang, a humorous anecdote about someone ignorant of machinery, and advertisements for automotive products (Basline Autowline, Steel Towline). **No significant political or social satire is present.** This appears to be a standard early-20th-century magazine page mixing consumer advertising with light humor and lifestyle content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
RE A Word to Wellesley A movement is on foot to sup, slang among the students of W, College —News Item That Any Motor Can Put Upon It MOTOR OIL O Wellesley girls! O Wellesley girs How shocking is the news That “undressed English,” known slang, You daily, hourly use. 'T is said you speak of “infant ¢ Refer to cash as “ kale, And talk of “ dewdabs ” whe The kisses of the male. Greater Mileage, Less Consump- tion, No Carbon —Proven by Test Texaco Motor Oil has been put to many severe and interesting tests. A “caleb" one whom you adinire, The results are important to every car owner. They One whom you don't a “ gawk are proofs of quality—of service rendered. “Fudge, piffle! say when A brief summary of three of these tests tells the story. ,, Bosh! vo They include use in a very heavy truck, in a heavy AWWihat' way: is:thae. to talle? pleasure car and in a light pleasure car. Note the in- crease in power, decrease in consumption, absence of we S ith accent on the “ liev carbon, and cleanness of spark plugs. And call a “ pill” or “ peanut” one Tests in Hook and Ladder Fire Truck at Factory © Three oils used in this test. Competitors’ oils indicated by letters "A" and ““B." Conlitors under which oils were tested exactly the same except that atthe beginning of third test, that of Texaco Motor O11, motor was badly overheated due to the two texte ‘ ‘ ra that bad preceded. Motor cooled duing the teet of Texaco biotor Oil, -Abost ten lo- O ladies, fic! That line of ties imervened between Bist and second and second and thitd tests. For the purpose of Is rank, beyond a doubt. the testa long, very steep bill was used, ‘Truck was sent at it from a sanding start. Obionds yi5 Seis Vee Ses, . “Be Texsco ‘ Mwayuphill. Hwayuphill. To top of bill. Say, ladies, cut it out Motor salted, Motor stalled. ‘Truck turned —Boston Trans Distarce tun. Truck backed Truck backed and descended down valet dowa unmet with motor brakes, brakes. tanning. Contition of motor beginning of test } Perteet Orerbearea Bally . } Orerheated. Cinsetie: Hey, Maggie, hold dis bey Condition of motor ent of test... } Overbeatea "* BY Good o° peanuts fer me fer a minuteb Saving ln Ol chee None None 25% comes a poor relation o' mine! “Cadillac’? and ‘*Winton Ie “Cadillsc™* tn. "“Wiston"™ Oil used es S04 Be Texaco Texaco Duration of use. |). . senses Two sears Ove year Distance traveled. miles wee $.000 20,000 Condition of motor. besinaing . 2 LL! Il Perfect Pertect Condition of motor, end fe oes Perfect — Ferfect Repairs of motor G tease DILIl None None Carson deposit... LOLLD Nome None Cleaning of epark ‘pt None None Texaco Motor Oil is sold j one and five gallon cans at most garages and supply shops. Look for the can with the inner seal and long, detachable spout. Colors—green with red star. We have prepared a booklet, ‘About Motor Lubrication.” We want every owner of a motor car to read it. Your copy is waiting for you. Address Dept. E, 2 West St., N. Y. City. THE TEXAS COMPANY HOUSTON BRANCH OFFICES. NEWYORK Boston Chicago Nortotk New Orleans Daiias Philadelphia St, Louis Auacta HI Paso You shorten costume to a “ris,” A st 4 hat's a “drea ¢ mulligrubs you call the “ dumps! A funny spiel a “ scream.” 'T is said you say “ Believe inst whom you have a pecve Take it from me, it’s rotten form— HELP FOR-AUTO Be ready for any emerge Autowline is 30 ft. of 5-16 flexible s It. weighs only 6 pounds bi 4.000:Ib. car up a 20% grade. BASLINE AUTOWLI Coils Up Flat Under the Cu —till you need it, And then you do Don't crowd and soil your car with bulk rope. $3.75 at Autowline pulled the presic Ignorant on Machinery The late Henry C. Lea,” said a Phil- adelphia litterateur, “ wrote the best his- tory of the Spanish Inquisition that has ever appeared. Mr. Lea was venerated as an historian all over the world, but in his native city few had even so much as heard his name. “A prophet without honor,’ you know—and Mr. Lea used to tell an anec- dote on this head. “Tt seems that he was dining one evening in Rittenhouse Square, and his host's little daughter, who had come in, after the English fashion, with the des- se said to her father: Papa, what is an auto-da-fe??” The father, ignoring the world’s greatest authority on this subject, made answer: “«You'd better ask your Uncle Harry, dear. He knows more about these French machines than I do.’” —Youth’s Companion. 1466 a creek on the last Glidden Tour. FREE Wis: ties story in pictures. Writ now. Sent free, ST. LOUIS, BO. The Little Steet Row the Big Pad