Life, 1912-07-25 · page 4 of 41
Life — July 25, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional advertising** for *Life* magazine's upcoming "Newport Number," pitched to wealthy, sophisticated readers ("the Smart Set"). The main cartoon shows a man at a dining table being doused with water by a waiter—likely satirizing the pretensions and mishaps of high society dining at Newport, Rhode Island, the famous vacation destination for the American elite. The humor targets upper-class social situations. The left sidebar advertises "Life in Miniature," a condensed version using simple two-syllable words and pictures for young children, priced at two cents. The overall page emphasizes *Life*'s satirical focus on society's foibles while expanding into new markets—both the sophisticated Newport elite and young readers. The content reflects early 20th-century American humor targeting wealth and social climbing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life In Miniature Is after all just like Life of alargergrowth. It's simply a question as to whether you can get away with it. Send for a copy of the MINIATURE LIFE— ‘rec for a two cent imp. A CTAELES 0 Everything Comes to Him Who Waits including The Newport % Number of L ife which is out next week. Being devoted to the Smart Set, it is naturally a highly re intelligent number, containing real J sain $a. words of two syllables and sehd Ligeter three pictures which can be vf months to readily understood by a two-year- old infant. LIFE, 17 West 31, New York ONE YEAR $5.00, (CANADIAN $5.52, FOREIGN $6.04.) comicbooks¥eom