Life, 1912-07-25 · page 37 of 41
Life — July 25, 1912 — page 37: what you’re looking at
What you’re looking at
This is primarily an **advertising page** for Life Publishing Company's art prints, not a political cartoon. The page showcases five reproduced artworks available for purchase, ranging from 50 cents to $2.00. The advertisement emphasizes the prints' prestige by noting they've attracted international orders—including from a Grand Duchess of Russia, Australia, China, and India—suggesting cultural sophistication and global appeal. The works displayed include domestic scenes and character studies typical of early 20th-century illustration: "An Antique Sofa" (period manners), "A Clerical Error" (humorous misunderstanding), and pieces by W.B. King exploring social situations. The prints were **hand-etched photogravures**, a premium reproduction technique. The ad stresses accessibility by offering $2 prints in cheaper $1 editions, positioning Life's art as both refined and democratically available to middle-class American consumers during the Progressive Era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright 1907 by Life Pub. Co, AN ANTIQUE SOFA Other times, other manners By W. L, Jacobs India Print, 22 x 18 in, $2.00 A CLERICAL rRROR By C. Coles Phillips Photogravure, 1314 x 16 in, 50 cents, Copyright 1907 by Life Pub. Co. MOW ARE THE MIGHTY FALLEN By Nesbitt Benson Photogravure, 20 x 15 in, $1.00 A World Wide Appreciation of Life Prints Within a period of ten days in January we received orders for Life Prints from a GRAND DUCHESS of the Imperial House of Russia, from Australia, from China, from India and from cities and towns in all parts of the United States and Canada. A glance at the miniature reproductions on this page may give you the reason for the world-wide popu- larity of Life’s Prints and cause you to be numbered among the purchasers of these clever art studies. All these prints are in genuine photogravure, hand printed from hand etched copper plates. s Any $2.00 print can also be supplied in a $1.00 edi-- tion, 15 x20 in size on heavy plate stock. Shipped prepaid upon receipt of remittance. Life Publishing Company 17 West 31 Street, New York Copyright 1908 by Life Pub. Ca. Ithey make it unpleasant for him, he will stay out of spite; if they are nice to him, 1 “t want to 50 By W. B. King __|} A MISS IS WORSE THAN A MILE By W. B, King A CHOICE SPOT TO LOCATE By W. B, Kine India Print, 2x 18 in. $2.00 comicboolnn 2 a aH