Life, 1912-07-25 · page 31 of 41
Life — July 25, 1912 — page 31: what you’re looking at
What you’re looking at
This is a humor page from *Life* magazine featuring short jokes and advertisements. The cartoons rely on early 20th-century domestic stereotypes: **"Discovered"** jokes about a husband's callous response to his wife's hypothetical widowhood—he'd replace her as easily as she'd replace him, shocking her with his candor. **"Good Advice"** mocks Italian immigrants through dialect humor, depicting a fruit vendor's exasperation with customers handling produce. **Other brief jokes** target women's fashion ("advance in women's fashions"), pronunciation difficulties with foreign words like "Chihuahua," and a father easily handing off his unwilling daughter to a suitor. The advertisements—Arrow Shirts ($1.50) and Truffault-Hartford shock absorbers—represent typical early 1900s marketing, appealing to middle-class professionals and auto enthusiasts. The humor is genteel, domestic, and assumes shared cultural references about gender roles, class, and ethnic stereotypes typical of the era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Discovered Wire: What would you do, George, if you were left a widower? Hun: Oh, I suppose the same as you would if you were left a widow. Wire: You horrid wretch! And you told me you could never care for any- body else.—Boston Transcript. Good Advice An Italian who kept a fruit-stand was much annoyed by possible customers who made a practise of handling the fruit and pinching it, thereby leaving it soft- ened and often spoiled. Exasperated beyond endurance, he finally put up a sign which read: If you must pincha da fruit— , A Liberal Sentence A West Virginia judge arraigned a shanty boater for stealing a horse, de- nounced him as a persistent lawbreaker and then sentenced him to ten years at hard labor in the State prison. “Have you anything to say?” he asked when he was through, “No,” said the sentenced one—“ ex- cept that it strikes me you are pretty durned liberal with other people’s time!" —Saturday Evening Post. The Best Way A correspondent wants to know how to pronounce Chihuahua, The best way is to say Chy-hew-hewa and then laugh as though you knew better. If it is done artistically you can get away with it nearly every time. The same treatment has been frequently applied to décolleté with great success.—York Dispatch. nincha da cocoanut! Lippincott’s. A WELL-KNOWN author tells of an English spinster who said, as she watched a great actress writhing about the floor as Cleopatra: “How different from the home life of our late dear queen! "—Everybody’s. Our Grandmother —_— In some cases there has been a distinct advance in women's fashions Difficulty Removed Pa: Embrace me, Thora. Reginald has asked your hand in marriage. Our Mother Tuora: But mother, pa. T don't Pa: Oh, never mind that. want to leave Take her along with you.—Stray Stories. 78 is published every Thursday, simultaneously in tbe Uniced States Possessions. $5.00 a year fn advance. a year: to Canada, $2 cents. date of publ a Great Britain, Canada and British ‘Additional portage to foreign cou Postal Union. $1. Single current copies. 10 cents, three months from 1 to 1910 out of print. Lave dees mot held tielf Jase, London, E.C., Englan 21 Bs Mt Brentanos's, 37 Ave. oe "Opera, ide Lane. Meet St. E.C., London; 148 Rue du Fauboure. an; Mayence. Germany The text and illustrations im LPC are eaprrishted. Suuthampten Reve, Londen, WC. Prompt metifcation thuuld be sent by mebseribers of any change of adn Exchanges, Fer Reprint Rights in Great Britain apply to Lire, 14 Live. is for sale by all Newsdealers in Great Britain. London Offce of Lire, Rreams Building, Chancery ARROW SHIRTS MARATHON—an ideal summer shirt. Has a soft collar which may be turned in exposing a band on which any white collar may be worn. Gives you a soft collar and soft shirt for hot days in town or outing, ora soft shirt with a laundered collar for more formal wear. Send for booklet CLUETT, PEABODY & COMPANY 483 River Street, Troy, N. Y. ‘The Experts’ favorite is the [rutfault-fariford SHOCK ABSORBER WHEN acar builder of reputation considers the equip- ment of his car, he becomes exacting. Having a reputation to live up to, he proves before he adopts. When the members of his engineering and laboratory corps put the seal of their approval on an accessory. it is only after that accessory has demonstrated its right to it. These makers have tried and proved the worth of the Truffault-Hartford. All useit as standard equipment: Pleree-Arrow Columbia. = Diamond T Packard Btoddard-Daytoa Kiwel Six Thomas Chadwick Mercer Oldsmobdiie —_Velle Simplex Stevens-Duryea American $0 Fiat Six Rambler ‘MeFarlan Six Brush Premier " HARTFORD SUSPENSION CO. Factory, 165 Bay Street, Jersey City, N. J. Edw. V. Hartford, Pres. Branches: New York Jersey Cry Chicago comicbookeon