Life, 1912-07-18 · page 6 of 44
Life — July 18, 1912 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a 1913 Packard Motor Car Company advertisement for the "48" model. The header "Ask the man who owns one" is Packard's actual marketing slogan (a famous early automotive advertising campaign). The text emphasizes the car's engineering superiority and sales dominance—over 500 cars sold, exceeding "all previous records." The illustration shows a touring car with well-dressed passengers in a scenic landscape, typical luxury automobile advertising imagery of the era. There is **no political cartoon or satire present**. This is straightforward commercial promotion positioning Packard as the premium automobile choice, appealing to wealthy buyers through claims of proven reliability and market leadership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a the man who owns one The Packard “48” Its dominance on the road impels its dominance in sales Before the 1913 model was announced orders had been received The Packard ‘*48"" is the logical masterpiece of fourteen years for over 500 cars and since its actual appearance the sales have of engineering success. Its stamina was proved by a hundred reached a volume which exceeds all previous records. There thousand miles of the roughest kind of mountain driving before being a definite allotment of Packard ''48" to sell in the — the 1912 model was offered for sale last year. The experience territory of each dealer, an carly order is necessary to secure a of users has added public assurance to our own confidence in desirable date of delivery. the pre-eminence of this, the Packard Six. The Packard ‘‘48’’ Line Touring Car, seven passengers. sss H{ASD Landaulet, seven passengers Phaeton, five passengers 4 Imperial Limousine, seve: Runabout, two passenge ‘ Limousine, seven passenge! Standard equipment of open cars includes top and windshield Demonstration on any kind of road by any Packard dealer. Catalog upon request PACKARD MOTOR CAR COMPANY, DETROIT, MICHIGAN Sad? comicbool om