Life, 1912-07-11 · page 6 of 44
Life — July 11, 1912 — page 6: what you’re looking at
What you’re looking at
This is primarily a **Firestone Tires advertisement**, not political satire. The page appeared in *Life* magazine during the early 20th century. The ad features a large tire photographed against a rural landscape with a fence. The tagline promises tires that are "Cost More to Build / Cost Less to Use." The marketing copy emphasizes Firestone's manufacturing quality and reliability over a 12-year period, claiming "unchallenged supremacy" in all driving conditions. The company identifies itself as "America's Largest Exclusive Tire and Rim Makers," based in Akron, Ohio. There is **no cartoon or satire here**—it's straightforward product advertising using testimonial-style marketing common to the era. The visual appeal relies on the tire's tread pattern and durability messaging rather than humor.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE confident “know-how” of Firestone builders explains the confident security of Firestone users. The elimination of chance at the factory eliminates chance on the road. The choice material of the world’s choicest markets,—the highest skill of the world’s most skilled tire builders, form the basis for Firestone extra mileage. In all climates, on all roads, under every service condition, Firestone Tires have maintained unchallenged supremacy for a period of 12 years. Their Consistent Quality Has Established Their Persistent Leadership THE FIRESTONE TIRE & RUBBER COMPANY AKRON, OHIO—All Principal Cities “America’s Largest Exclusive Tire and Rim Makers” comicboohee ws,