Life, 1912-07-11 · page 4 of 44
Life — July 11, 1912 — page 4: what you’re looking at
What you’re looking at
This page is primarily **promotional material** for Life magazine's upcoming "Children's Number" issue, to appear the following Tuesday on newsstands. The cartoon at top shows two children discussing the special issue, with one warning the other not to forget it. Below, the advertisement describes a "Miniature LIFE" — a smaller, elegantly-printed back issue collection of Life's best past content — available free with a two-cent postage stamp and readers' nomination of their town's "best known and most popular man or woman." The humor is gentle: the page uses children's enthusiasm to market the special issue and promote subscriptions (one dollar for three months). The ice-cream wagon logo adds whimsical appeal to the offer. This reflects Life's early 20th-century role as a **family-oriented humor and general-interest magazine**, distinct from its later photojournalism focus.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dy, SaTSHadIEre “Look here, Willie Jones, don’t you dare forget next week’s LIFE. It’s the Chil- dren’s Number and we're going to be init.” sor mom hated This Children’s Number will be on all news-stands next Tuesday. All the kiddies ee will be here, and some of a larger growth. as In the meantime, have you heard of the Miniature LIFE? Well, it's a small tows number of LIFE, printed elegantly (what a lovely old back number ad- asked vertising word that is!) in colors, and just filled with some of the batt best things that have appeared in LIFE in the past. / there We are giving this number away for a two cent postage ite stamp; and when you send _ the stamp, send your ad- sespe dress with it. You may be the best known and ities most popular man or woman in your own *T home town, but unless you tell us who bien," you are we won't know. Enclosed find Hats a . . One Dollar es While you are sending this two (Canadiangrs JS : , ightsend us Foreign $1.26.) “lw cent stamp, you might send us Send Lear fa sircun also one dollar for a three three months to officer months’ subscription; but oe in ’ rusts you don’t have to do / : We this—you get the / mome Miniature LIFE 4 free just the same. ert. tain Hot, isn’t it? Open only to new subscribers; no subscripti renewed at this rate. This offer should come? Us direct; not through an agent or dealer. LIFE, 17 West 31, N.Y. City ONE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.) J comicbooheeeh