Life, 1912-07-04 · page 6 of 44
Life — July 4, 1912 — page 6: what you’re looking at
What you’re looking at
This is **not a satirical cartoon** but rather a **straightforward automobile advertisement** from Life magazine (1913). The page advertises the Packard "48" automobile, highlighting its engineering credentials developed over fourteen years. The content lists the vehicle's key features (Power, Safety, Speed, Style, Hill-Climbing, Smooth Running, etc.) and provides pricing for various models ranging from $4,850 to $8,050. The illustration shows a seven-passenger touring car—the primary model being promoted. The ad emphasizes Packard's reputation and dealer network, concluding with the company's Detroit headquarters address. There is **no political or social satire** on this page; it is purely commercial advertising typical of early automotive marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Dz aS Ask the man who. OWNS ONE POWER HILL-CLIMBING GETAWAY SAFETY SMOOTH RUNNING Easy DRIVING SPEED CONSTANT EFFICIENCY COMFORT STYLE APPOINTMENT STAMINA In these and all other essentials, the Packard “48” is clearly the Dominant Six of the 1913 season—a lo ogiGal reputation built on fourteen years of engineering success The Packard “48” Line Touring Car, seven passengers... SH 850 Landaulet, seven passengers $5,950 Phaeton, five passengers............. 4,750 Imperial Limousine, seven passengers ES 050 Runabout, two passengers and rumble 4, "650 Brougham, five passengers. . : 5,800 Limousine, seven passengers. 5, 350 Coupe, three passengers 3 15, 100 Standard equipment of open cars includes top and windshield Packard dealers throughout the country cooperate with the Packard Motor Car Company in providing the most willing, the most expert and the most comprehensive service in the world Demonstration on any J kind of road by any Packard dealer, The Packard "48” is fully described in the Packard Year Book, which may be obtained by request Packard Motor Car Company, Detroit, Michigan TT 2, Le th comicbooke mm,