Life, 1912-07-04 · page 33 of 44
Life — July 4, 1912 — page 33: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a **full-page advertisement** for General Electric's Radiant Electric Grill, published in *Life* magazine. The six circular illustrations at the top demonstrate the appliance's versatility: First Connection (electrical setup), Second Connection (usage), and Frying, Boiling, Grilling, and Toasting. These are instructional diagrams, not satirical commentary. The text emphasizes the grill's practicality for "busy hostess, college girl, bachelor maid or bachelor"—targeting 1920s-era consumers seeking modern kitchen convenience. The advertisement highlights that it plugs into any lamp socket and uses "Calorite" heating coils, positioning GE's proprietary technology as superior. This represents early-20th-century consumer culture marketing: selling electrical appliances as labor-saving devices that modernized domestic life. The *Life* magazine context suggests this ad appeared alongside satirical content, but this page itself is straightforward commercial promotion.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
inder f he s put this gank- man years ment been last rvice + life ough Sen- n the from well- ntific of mara- Few of Many Uses A The G-E Radiant Electric Grill This new Electric Grill is really a miniature range that grills as well as fries, toasts and boils —and bakes pancakes. Other small electric devices boil, fry or toast but the G-E Radiant Grill was the first practical device that grills also. Chops, steaks and fish are grilled underneath visible coils of wire that grow red hot the minute the current is turned on. As shown above, the coil section can be lifted with one hand while the chop is turned or tested with the other. This Grill takes its electricity from any lamp socket, hence it is always ready for use. For the busy hostess, college girl, bachelor maid or bachelor, this G-E Grill has a greater range of uses than any other electric convenience of its size. The Heat Produced by “Calorite” Get One Today Of all the substances that change electricity into heat “Calorite” Handsomely finished in nickel and supplied with frying pan, is the standard. ‘*Calorite” is used only in G-E heating and cooking stew pan, and all necessary attaching plugs. For sale by lighting appliances —for example, in the half million G-E Flatirons in use companies and electrical supply dealers everywhere. If your dealer everywhere. The “Calorite” heating coils in the G-E Radiant Grill cannot supply you, write us and we will see that you are supplied insure its permanent superiority over all similar devices. promptly. “Electric Heating and Cooking,” a 64-page book illustrated in colors, will be sent to any adult mentioning this advertisement. General Electric Company, Dept. 44H, Schenectady, N. Y. The Guarantee of Excellence on Goods Electrical is the monogram trade mark of the General Electric Company comicbooks.com