Life — July 4, 1912 — page 18: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1346 Gambling for All! Ladies, Bring Your Children to the Only Really Exclusive Gambling Establishment in America—Life's Fashion Reform League Stands Sponsor for It OR the benefit of our regular (and irregular) patrons, we are pleased to say that we have opened up a gambling establishment in what is practically a new build- ing in Life Park (formerly Central). It is needless to say that the appointments of this new establishment outclass anything else in America, including private rooms for ladies who desire to play bridge; a magnificent bucket shop, for both ladies and gentlemen, on the second floor, and a stockbroker’s establishment, taking up the entire third floor, for the exclusive use of our lady and children patrons. We have private wires to Wall Street and also private cable arrangements with all the European centers. You can buy tea, coffee, cotton, wool railroads and, in fact, anything that is listed on the Stock Exchange and curb, at an instant’s notice. Moreover, we have on the top floor a roulette table, a faro outfit, and what one would call the prettier cessories, for the young children. No matter how young you are, we have something that will interest you. Parents can buy and sell stocks on one floor, and the children can amuse themselves with roulette on the other. Thus the complete needs of every American citizen can be satisfied. Our motto is, “ America for the Americans.” The establishment of our gambling adjunct has, of course, met with storms of approval and disapproval It is not fully understood that it is based upon the principles of art, and that we are doing a great work. The following letter is in point: Dear Sirs The time has come to make a protest. When you confined yourself simply to fashions for men and women, where they could indulge their extravagances without involving anybody else, there was no objec- tion. But when you blatantly come out with the announcement that anybody in America can use your gambling establi$hment, it is time to call a halt. Why does not somebody notify the police? And what do you mean by assuming that you are doing a good work? In reply to our correspondent, we mean exactly what we say Up to the present time the American people have in- dulged in every form of gambling and other species of pretense without admitting it. They have assumed, and have stated, that they are the most modest, moral and un- pretentious people in the world, while, all along the list, there is no form of ostentation that they have not indulged themselves in. But we are sorry to say that they have »LIPE* “ Ladies, bring your childre Our parlors for the little ones” ew gambling done this in the crudest manner. For instance, up to the present time ladies who buy and sell stock in Wall Street have received only scanty recognition. It is true that some Wall Street brokers have special rooms devoted to them, and there has been some attempt to fit these rooms up in accordance with modern decoration; but the whole thing has been insipid and abortive, based upon that sense of timidity and hypocrisy of which the Anglo-Saxon race alone is fully capable. When we, therefore, come out with a frank announce- ment stating that we have opened a gambling establish- ment for the purpose of permitting the American people to display their true character and motives, it is natural that. we should receive criticism from a few hypocrites, and yet we maintain that our purpose is more highly mo than if it were under the false pretense of doing some- thing other than it is. The truth is that when you interest people, when you give them a chance to display, so to speak, their sporting tendencies, and when you do this as it ought to be done, in a complete and artistic manner, you are in reality doing a great moral work. That is our object. We know that time will vindicate us. Meanwhile we desire to state that in our gambling establishment the finest examples of our latest styles can he seen. Even if you do not care to run the risk of losing your money, by all means pay a visit to our gambling establishment in order to see what is really worth while. We not only fit out women, but also men. Some of the costumes made for our Supreme Court Justices have never heen equaled in beauty and style. You can order your clothes, no matter where you are. by having a form made and shipping it to us by express. together with a minute description of your temperament and the color of your hair and complexion. But we urge you, by all means, to pay us a personal visit Here is a letter just received from Denver: Dear Six: My recent visit to your establishment cost me about $8,000 in cash, owing to the fact that my children in- sisted upon playing roulette all of one afternoon, and comicbootiee us