Life, 1912-06-27 · page 4 of 45
Life — June 27, 1912 — page 4: what you’re looking at
What you’re looking at
This is primarily an **advertisement for Life magazine's Fourth of July issue**, not political satire. The illustration shows an adult figure carrying numerous weapons and explosives while a small child reaches up toward him—apparently depicting the dangers of fireworks and explosives during Independence Day celebrations. The accompanying text warns that the July 4th number "will be safe and sane and the only way it will go off will be like hot cakes," suggesting Life magazine will provide safe holiday entertainment as an alternative to dangerous fireworks. The phrase "do not send in a three months' special subscription, as it may make you too happy" appears to be humorous self-promotion. This reflects early 20th-century public safety campaigns against fireworks-related injuries during holiday celebrations.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Some Summer Numbers Your Best Girt The Fourth of July Number of Children’s Newport Lovers’ e Basebat! Homeward Bound JZ é Special Offer Next Week Enclosed find One Dollar re (Canadian $1.13, Will be safe and sane and the only way it will Foreign $1.26). go off will be like hot cakes. This large Send Te for three A months to double number really ushers in’ the Summer. Be careful and do not send in a three months’ special subscription, as it may make you too happy. (See coupon.) LIFE is read each reek by Open only to new subscribers; no subscri week by renewed at this rate, Trial subscription: 600,000 men 4 . come to us direct; not through an agent 0 LIFE, 17 West 31, New York 500,000 women ORE YEAR $5.00. (CANADIAN $5.52, FOREIGN $6.04.) comicbooks.com