Life, 1912-06-27 · page 32 of 45
Life — June 27, 1912 — page 32: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not political cartoons. **Arrow Collars and Shirts** (top left): A standard product ad showing a man and woman in a car, promoting the "Medora" collar style and Arrow brand shirts. The pitch emphasizes reliability—shirts that remain properly fitted after wear. **Usher's Whisky** (top right): A luxury spirits advertisement featuring a classical female figure, emphasizing the brand's "nearly a century's reputation" and its appointment as purveyor to King George V, signaling prestige and royal endorsement. **"Extra!" Promotion** (bottom left): Life magazine promotes a free miniature edition to readers. **Mary's Lamp** (bottom right): A brief, mild joke about wartime or economic conservation—a woman dimming her lamp to economize fuel, with the punchline that one flame suffices. This reflects possible WWI-era rationing concerns. The page contains **no significant political satire**—it's primarily commercial content typical of early 20th-century magazine publishing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ARROW COLLARS and SHIRTS EDORA is a lower Bel- mont, the best liked collar style ever introduced. There is now a Belmont for every man— Giascow Betwoxt Mrvons Carsten 2% inch 23¢inch 24% inch 2 it 2 for 2 AX ordinary shirt may be right when you buy it, but an Arrow Shirt will be right when you wear it. $1.50 and more Send for Booklets CLUETT, PEABODY & C NY 453 River Street, Tr Usher's pe Whisk Y 2 _ ¢ = Nearly a century's (7) Reputation Great Renatgr Colonies Messrs. Andrew Usher & Co. have been appointed yors of Whisky to His Majesty King GeorgeV. ZELDA § The Standard of Excellence “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature copy, printed in colors, and full of the best things which have appeared in Life for All you need ure a copy of x §34) is to forward your nd a two-cent stamp to Life, 17 West 31st Street, New York. Mary had a little lamp, She turned it down quite low. Said Mary, “I'll economize! One flame’s enough, you know.” comicbooks.com