Life — June 27, 1912 — page 2: what you’re looking at

What you’re looking at

# El Príncipe de Gales Havana Cigars Advertisement This is a cigar advertisement, not political satire. The page promotes "El Príncipe de Gales" (The Prince of Wales) brand Havana cigars, named in honor of a prince and marketed as "Smoked by Gentlemen Everywhere." The illustration depicts a military or royal figure on horseback in ornate uniform, accompanied by mounted attendants, suggesting aristocratic prestige and sophistication. The elaborate styling—decorative initial letter, formal composition—aims to associate the product with upper-class elegance and international distinction. The brand name references royalty to convey luxury and exclusivity, a common marketing strategy in this era. The "Prince of Wales" association suggested refinement and gentlemanly status to potential consumers.