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Life, 1912-06-20 · page 39 of 44

Life — June 20, 1912 — page 39: what you’re looking at

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Life — June 20, 1912 — page 39: Life, 1912-06-20

What you’re looking at

This page is primarily **educational advertising** promoting "The New Brainy Diet System" by C.H. Brinkler, a food expert. Rather than satire, it presents pseudo-scientific nutritional claims popular in early 20th-century dietary reform movements. The central claim: different foods produce different mental and physical effects. "Brainy foods" (lean meats, fish, eggs) allegedly generate intelligence and moral strength, while "undesirable foods" (pork, bacon, alcohol, coffee) cause irritability and immorality. The accompanying illustrations classify foods by supposed effects: muscle-building, stimulating, solvents, blood purifiers, and "sweet elements." The surrounding article "The Halcyon Period" discusses honeymoon expectations—standard period humor about newlywed couples discovering incompatibility. **Historical context**: This reflects early-1900s food faddism and dietary determinism—the belief that nutrition could cure disease and shape character. The "scientific" classification system would appear absurd to modern readers familiar with actual nutritional science.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Halcyon Period—Be- low the Snow Line ‘The “ honeymoon” is defined by John- s be “the firs h after. a . . He, whee icra Te nolhlag bat tenders Popular Educational Food Campaign [— cenerat ness and pleasure.” And certainly it Striking Effects of Different Foods CLASSIFICATION ought to be the happicst month in our ieee wach oe dealas oct orc aaied oy 6 teoaiiiie OF FOODS Hae Bee eee, E. ‘The New Brainy ystem was originated by 8. Leppel. t lives; but it may, like every other good London dietitian, and isa science based on Dr. Bellows’ standard work “The thing, be spoiled by mismanagement. Pailsophy of Esting.” ile di he Leche ldeax'boxe "i es . mp is probably know something of the effects of different foods. When this is the case we take our For instance, an excess of starchy (paste making) foods produces honeymoon like other pleasures—sadly. sluggishness, dull, splitting beatschess Jack of memory, and ‘con- sie spy=remntnieenticn : centration, drowsiness and inertia. A’ change to digestible brainy Instead of happy reminiscences, nothing foods, such'as suitable meats, dairy produce, fish and game will producea is left of it except its jars. marked improvement. Anemess of viscid foods, suchasesss, cream, but- he guys «he i 3 ter, cheese, etc., causes catarth, which frequently results in deafness and You take, says the philosophical ob: other complaints. Irritating or foreign elements, such as tablesalt, soda, server, a man and a woman, who in nine Pater, and some other drug-store beverageg, and certain elements of : i foods, cause kidney and bladder troubles. Some foods specially affect cases out of ten know very little about theliver or the heart or the lungs andskin, according to the nature of the each other (though they generally fancy Food Expert food. Accumulated waste, deposits of foreign elements and poisons bey2do)s, youccut olf the -woman. fron from wrong combinations of foods cause diseases; right foods cure. Diseases supposed to be they’ Core : ¢ n incurable and to bear no relation to foods and some diseases usclessly treated by surgery have all her female friends, you deprive the yielded to the new dietary treatment. I CAN TEACH YOU TO CURE YOURSELF. man of his ordinary business and ordi- One group of foods, such as lean, tender fresh meat, game, poultry, fish, curdled custard, nary pleasures, and you condemn this curd cheese, apples, lemons, tomatoes, cucumbers, rice, bread, etc., when rightly combined and sahapoy ‘painst “nd hot © proportioned, ‘generates great vitality and magnetism. Another group, including game, poultry, eahappy pair. to spend a month of en: whites of egas, almonds, pears, asparagus, spinach, celery, etc.,i8 productive ot superior intelligence forced seclusion in each other's society. and psychic development. Another group is chiefly,productive of strong nerves, moral strength. y. if they smarry “inthe summer aad start presence of mind, strong cyes, an even temper and the strong will power which underlies success. ; ete Undesirable foods, such as pork pies, bacon, rich and spiced dishes, grocers’ cheese, alcohol, on a tour, the man is oppressed with a coffee, etc., make one irri-able, violent tempered and even immoral; and still others, such as tea plethora of sight-seeing, while the lady, and wrong quantities of fatty, starchy and sweet foods, make one nervous, shy and low spirited : and lead to premature old age. ¢ Whites of eggs are the elixir of life for the toothless and aged. from fatigue and excitement. Dried peaches and apricots are stimulating. Society ladies who use such refreshments in- A newly married man took his bride stead of the usual cake and tea will make themselves vivacious and attractive at will. on a tour to Switzerland for the honcy- Juicy fresh fruit cools the blood and soothes the body. It is especially suited to those who : a wheds th iced interview their clients and to whom an even temperament is an asset, moon, and when there induced her to Green grapes, on account of their action upon the liver, are conducive to brilliancy in speaking attempt with him the ascent of one of and writing provided that strong brainy meals have previously been taken. the high peaks. The lady, who at home Knowing something about these effects, would you not like to know all about the influence ads neve ded a bill bi of foods in your own case and for your own ambitions? No subject is more important—none ad never ascended a hill higher than a strikes home more closely to your own welfare, and the welfare of your family. church, was much alarmed, and had to No technical terms, such as “proteids,” “‘carbo-hydrates.” etc.. are used. No foods for be carried by the guides with her eyes sale, No fasting, exercising nor drugs are required, FULL NOURISHMENT IS ESSENTIAL. blindfolded so as not to witness the hor- To Increase or to Reduce Weight rors of the passage. The bridegroom walked close to her, expostulating re- as often as not, becomes seriously ill Thin people after strengthening their nerves and digestive power by suitable brainy foods increase their weight by the proper use of cereal foods. Similarly in combination with simple exercises women can develop the neck, chest and arm! ‘One chronic sufferer, weighing 415 pounds, unable to exercise, took correct combinations of ordinary daily foods and reduced over 150 pounds, gaining strength with firmness of flesh and losing rheumatism, In automobiling, an instant, clearly heard, unmistakable warning is as im- Eczema, other skin troubles, and all blood diseases yield to suitable diet. portant as human life. We have established a new standard A Few Opinions for motor signaling in our recently perfected “Your criticism of osteopathy, physical culture, Fletcherism and fasting, in Booklet No. 2, is enlightening. Your recipe in Booklet No. 3, for clear complexion, bright eyes and alert brain, ig worth dollars to every one.” “Your little books eliminated chronic catarrh from my system in about three weeks. To put it weakly, I was astonished.” “My brain power and general efficiency have been doubled this year by selecting brainy foods. Oue|| E have made a fortune in real estate and the credit is honestly yours.” new con “The government should investigate and teach the Brainy Diet System for the good of the strection || nation. (patent pend a . . . taught many slgnieents| Send ten cents for mailing. Send addresses of sick friends to— TO CURE responsivecsthetele afar “ioctl! G.H, BRINKLER, Food Expert, Dept. 72F, Washington, D.C. themealven Foot Control Memorize this address to give to friends in urgent need, ‘ft excels anything tn tts 27 Wire BRINKLER, WASHINGTON, D. C. “GS ' 1. The New Brainy Diet Breet Stat the detects 2. Diet versus Drugs Senter sy to atch oicseee remers 3. Effects of Foods Saeuegennesedieee | i | - a epistles fect magical a clearing the way. Prices are (Hoot centre!) 6.00. 07.00. 88,00 and 9.00 exch, includ sick, asd eocteels OS Sen Shoes Be oesee: bead specting her fear. He spoke in honcy- . Ee deserigtte bocklet M. Blentroa the car you rus, moon whispers, but the rarefaction of the Short and to the Point The arate ee ee Oe ence re air was such that every word was audi- A Kansas City young lady of few Rina 8 80 caste Scie ble. “You told me, Leonora, that you words went to a dentist to have a tooth always felt happy—no matter where you extracted. LE) aU CO were—so long as you were in my com- Pull it!” she said to the dentist. CONSHOHOCKEN. PA pany. Then why are you not happy “All right,” replied the dentist. He Siuweed La Prilont now?” “Yes, Charles, I did,” replied applied the cocaine, adjusted his forceps she, sobbing hysterically, “but I never and out came the tooth. — meant above the snow line.”—From “Want it?” he asked the young lady, pat ENTS °390rrrokxep " How to Be Hops Though Mares,” holding the tooth before her. isl slech fore bean rlsdek Ce wees by E. J. Hardy. By permission of the Want it?” she exclaimed. “Want Omsin a Patent ana What tolavent withlist of inven publishers, Messrs. Charles Scribner's it? What for? Do you think I'm an Nts ofered tor etree : lot inventions sent free. Patents advertise : Elk? "—Saturday Ev VICTOR J. EVANS & CO., Washington, D. C. Sons Elk Saturday Evening Post, UIP 179 Turns Miles into Smiles” comicbooks.com