Life, 1912-06-20 · page 34 of 44
Life — June 20, 1912 — page 34: what you’re looking at
What you’re looking at
This page consists primarily of **product advertisements** rather than political satire or editorial cartoons. **Left side:** E. L. Rowe & Son advertises Gloucester hammocks, emphasizing their quality construction for outdoor use. The ad claims ten years of durability and lists authorized dealers nationwide. **Right side:** Martell's Brandy advertisement notes the product has "known but One Quality—The Best" and mentions appointment as supplier to the House of Lords, establishing prestige through royal association. **Small cartoon (bottom right):** A brief humorous exchange between two figures—a child identifies what appears to be a caterpillar as "extraordinary looking," while another character (Willie) claims it's actually his son's hair restorer that "upset his hair." This is mild domestic humor playing on vanity and grooming products. The page demonstrates early 20th-century advertising conventions using product endorsements, merchant lists, and light comedy to promote consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
NNNNNNNSSSNNKNN SSAA NNNNS NNN NSS SS NN, Sy 4 Ale 4 xu From George I. to George V. MARTELL’S SNNNNNNNNNNNNANNNNNNNNH HNL NNN: For Porches, Verandas and Outdoor Sleeping p has known but One Quality--- shes only Genuine Gloucester f]/Z The Best Hammocks are made by E. L. Rowe & Son, Inc., and bear our small silk name label. We made them first for the U. S. Navy forty years ago. They have since then become the most popular piece of porch furniture all over the world. Don't judge them by the imitations made with light-weight canvas and unskilled workmanship. The Rowe Gloucester is made of duck weighing 21 oz. to the yard (lighter weight is too weak). It is made by sailmakers—no other class of workmen know how to sew and fit and handle sail canvas so that it will wear well and not sag or lose its shape. Rowe's Hammocks have consistently given ten years of continuous outdoor service. We never had one returned to us as unsatisfactory. They are firm, strong, com- fortable. They present essential advantages of which other makers have not even learned the need. Some of the dealers selling Rowe's Gloucester Hammocks are named below. If you are not so located as to deal conveniently with them, we will supply you direct. Before you buy a hammock, be sure to see ours. Look for our name on the label. Send ot illustrated book and prices. L. ROWE & SON, Inc. Sail Makers and Ship Chandlers . Mass. BLUE AND SILVER LABEL Messrs. Martell & Co. have been appointed to supply Brandy to the House of Lords HOUSE EST. 1715 Sole Agents: G. S. NICHOLAS & CO. * New York ESNNANSSASSSSSSSSNSSSASS SSS SS AS SSSSSASANSSICNSSSSSSSSSSSSS: EXNNNNAANNNNNNNNNNNANNS ¢ SNANNNANNNNNNNNS: NNNNNNNSSNNNNSNSNASS Z ist of Dealers Boston. Mass, Jordan. Marsh & Co. john Wanamaker Marshall Field & Co, Frederick Loeser & Co, Van Heusen, Charles Co. O'Neill & Co, Wm. Hengerer Co. Robert Mitchell Furniture Co, The Sterling Welch Co, Columbus, O. F.G. & A. Howald Dayton. 0. The, nike: Kumler Ce Detroit, Mich, Hartford, Conn. Indianapolis, Ind. Kalamazoo, Mich, is. C. W, Fisener Furniture Co. Minneapol 3 and Furniture & Carpet Co. Omaha, Ne wart & Beaton Co. Pittsburg. Pa. McCreery & Company Portland, Me, Loring, Short & Harmon Providence, R.I. The Shepard Company Rochester, N.¥. Duffy-Powers Co. Mi Scranton, Weeks Hardware Co. MY! WHAT AN EXTRAORDINARY LOOKING CATER- The Pelletict C PILLAR.” Scruggs, Vandervoort, Barney Co. an . St. Paul, Minn. | Schuneman & Evans CATERPILLAR NOTHING! I'M YOUR SON WILLIE. Terre Haute, Ind. Root Dry Goods Co. é at : Terre Hau Root Diy Goods Co THAT OLD CODGER JUST UPSET 11S MAIR RESTORER Washington, D.C. Woodward & Lothrop ON ME. We want an exclusive agency in each city. Correspondence solicited. comicbooks.com