Life, 1912-06-20 · page 32 of 44
Life — June 20, 1912 — page 32: what you’re looking at
What you’re looking at
This is primarily a **commercial advertising page** rather than political satire. It contains three distinct ads: 1. **Martin & Martin Shoes** (left): Premium hand-sewn footwear marketed as the world's most fashionable, priced at $7 and up. The ad emphasizes craftsmanship and custom fit as justifying the higher cost. 2. **Coldwell Motor Lawn Mower** (upper right): Features an illustration of a motorized lawn mower in operation, marketed to golf courses and public estates as superior to competing machines. 3. **Miniature Life Magazine** (lower right): An advertisement offering a free miniature colored version of Life magazine to readers who send their name, address, and two cents to the publication's offices at 17 West 31st Street, New York. The page reflects **early 20th-century consumer culture**, emphasizing quality products, mechanization, and modern convenience. There is **no apparent satire or political commentary**—this is straightforward commercial promotion typical of Life's advertising content from this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ARTIN & Martin Hand- Sewed Shoes are acknowl- edged to be the most fashionable in the World. They give all the advantages of a ready-to-put-on service, with the style, comfort, and fit of an individual last. The difference in price, between ordi- nary shoes and the fashionable Hand- Sewed footwear obtained at the shop of ARTI ARTI BOOTMAKERS FOR MEN & WOMEN is just the cost of painstaking skill, plus high quality of labor and materi And you get what you pay for. Try one pair and convince yourself. Fine snugness of fit at the ankle is characteristic in our Oxford styles, which make them unusual in low-cut footwear. For Street, Dress and Sporting wear, $7 up. Custom department in connec- tion. At our bootshops may be had the Thomas Cort fashionat le Hand-Sewed Shoes, recognized as the finest footwear in the world. $ Write for Brochure shoncing p parliculars regarding our Service- MARTIN & MARTIN Bootmakers for Men and Women. COLDWELL MOTOR LAWN MOW THESE MACHINES ARE USED ON MANY OF THE LEADING ph AND PUBLIC STATES. THEY, OTHER MACHINE CAN ANI FOR CATALOGUE R OURSES IMPROVE DAT “EXTRA!” A free copy for Everybody who wants one of The Miniature Life Life is now sending out to his friends a min- iature inted in colors, and full of the best things which have appeared in Life for All you need to secure a:Gopy of (size 4% x §34) is to forward your name and address and a two-cent stamp to Life, 17 West 31st Street, New York. vers of iti wor The exp intl wor) silve ool thin, up ¢ busi whor finge of st tons posed derly ashi suspe Cathe legs « the midst of fir mom an © his cy total The comicbooks.com