Life, 1912-06-13 · page 6 of 44
Life — June 13, 1912 — page 6: what you’re looking at
What you’re looking at
This page is **primarily advertising, not satire or political commentary**. It's a Firestone Tire & Rubber Company advertisement from *Life* magazine promoting their "Non-Skid" tires. The advertisement features two illustrated scenes of early automobiles on roads—one traveling through countryside, another near industrial/urban areas—to demonstrate the tires' reliability "under every climatic condition." The large tire image showcases the distinctive tread pattern that supposedly prevents skidding. The marketing emphasizes durability ("Most Miles Per Dollar") and positions Firestone as "America's Largest Tire and Rim Makers." There is no political satire or social commentary present—this is straightforward product promotion targeting motorists of the early 20th century.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Masters of all kinds of roads, under every climatic con- dition, because of inbuilt, strain-resisting construction, and over-built, skid-preventiag tread. ‘Firestone NON-SKID TIRES afford the height of secure motoring pleasure. The se- cret lies in the name ‘“‘Non-Skid” vulcanized on regular “Firestone’’ tread. ‘The “Firestone” js the original, the one absolute skid-proof idea, per- fectly developed by the undisputed leaders in tire construction, In whatever direction a skid may start, the car equipped with ‘“Non-Skid” tires, is firmly held to the road by some of the many sharp edges, angles, curves and vacuum-creating hollows of the name-tread. Experienced motorists everywhere know that ‘Firestone’ Non-Skid Tires, mounted on “Firestone” Quick-Detachable, Demountable Rims, is the one equipment that assures care-free security and Most Miles Per Dollar The Service-Wise Specify Firestone THE FIRESTONE TIRE & RUBBER CO. “(America’s Largest Tire and Rim Makers’’ Akron, Ohio All Principal Cities comicbooks.com