Life, 1912-06-13 · page 37 of 44
Life — June 13, 1912 — page 37: what you’re looking at
What you’re looking at
This page mixes advertising with reader correspondence about antisemitism. The "From Our Readers" section presents a rebuttal defending Jewish immigrants against stereotypes circulating at the time. The writer argues Jews are individualistic idealists (citing Russian revolutionaries), hardworking rather than parasitic (pointing to sweatshops and abandoned farms now farmed by Russian Jews), and historically productive when treated decently in other countries. The letter counters contemporary prejudices: that Jews were physically unappealing, lazy, or exploitative. It's historical evidence of 1920s American antisemitism and efforts to combat it through reasoned argument in a mainstream magazine. The rest—advertisements for "Mum" deodorant, Palmolive soap, a sexology book, and Cortez cigars—is typical period advertising using gendered appeals and product claims standard for early 20th-century magazines.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Mum” keeps the body sweet “from bath to bath” by gently neutralizing all odor of per- spiration. Doesn’t interfere with healthy ation of the skin, Not perfumed. sat drog- and department-stores, If your dealer hasa’t “Mum” DBC seni his name and ascents and weil send you a jar postpaid *MUM" MFG CO 1106 Chestnut Street Philadelphia From Our Readers (Concluded from page 1226.) You say that the Jew is an individual- is. I think he is, and always will be, an idealist. Look at Russia, where thou- sonds of liberty-loving Jews fill. the prisons—nay, even go to the scaffold. This explains in a great measure why Czar’s government persecutes and Js these unfortunate people, real- izing that they are the backbone of the revolution. The Russian Jew may not be a pleas- ant object to look upon, but how about many of the Italian, Slavie and many other immigrants coming to our shores? All the great unwashed from southern Lurope—are they a much sweeter lot? You say the Jew is a parasite. A glance at our sweatshops should rather convince one that they are the most hard working and miserably paid lot that we have in our midst. Look at our de- serted New and farms now being taken up and tilled by Russian Jews The sons of our genuine Yankee farm- us, finding the hard work distasteful are secking therefore the easier life in the cities, and readily yielding themselves to the vicious allurements to be found there. In Germany and France and, I might add, in Great Britain, when they have heen accorded decent and humane treat- y lack of ment, have the Jews shown A Happy Marriage Depends largel, a knowl edge of the whole truth about self and sex and their relation to life and health, This knowledge does not come intellizently of itself, nor correctly from ordinary, every-day sources. SEXOLOGY (Mustreted) Hay. ould Have. to Tis Son. ald Hives Should Have, tid Have. d a re to Her Dy a id. Tmpart to Her Daughter. dge a Wife Should Have, ds Allin one volume, Mlustrated, $2, postpaid. te or “Other People’s Opi ‘and Table ot Coatenis- Puritan Pub. Co., 776 Perry Bldg., Phila., Pa. | Palmolive Cream A pure white cream, man- utactured ia oof ow tabos ratories after an original formu! the skin, cleaneing the | deepest pores. “Leaves the skin In the pink of condi || Ten million sweethearts between the ages of two ano etybiy have clear healthy complexions as a result ofusing Palmolive Soap Unlike Any Other Soap You Have Ever Used Palmolive is a revelation ! It is more than a mere soap. It does more than any soap you have ever tried. It brings life and health to the skin. It soothes, nourishes, cleanses and beautifies. It lasts longer. Lathers in the hardest water. Soothes baby's ten- der skin. In short, Palmolive has been rightly termed, "The PER- FECT soap for those’ who care.” ia citation the Oils from the Orient We have shown in Palmolive how palm and olive oils should be blended Practically store in the Uni sells Paltpolive Soap and Palmolive Cream! Your druggist will recommend It. tm @ pure soap that will at once cleanse, nourish and protect the skin. Thus Palmolive docs for the skin and we will sead you a generous facsimile jar of Palmolive Cream, post- < 7) OR p 2 (AGARS “MADE AT KEY WEST what no other soap can do—what these oils by themselves cannot do. Pure Soap We use no artificial color. The olive oil in Palmolive alone produces that fresh, cool, green hue. Palmolive contains no free alkali. So the natural oils of the skin are protected. Hard-Water Soap _In Palmolive you have a soap that smooth, free lather in both id soft er, Palmolive remains firm even when worn down to wafer thinness. Price 50c patriotism? Is it not a well-known fact that the proportion of Jews offering their services to the Government durin Civil War in this country was as great as that of other races? The Jew, it is trite, docs not often intermarry. Catho- lics are even more clannish. The latter are notoriously inimical to our public school system, showing thereby a very un-American spirit. Where is your criti- cism there? In Germany anti-Semiticism is practically dead. The German work- ing class realize that, as Bebel has truly 1233 said, “ Anti- of the ignorant.” Respectfully, The average poli workingman needs is a speech once in a while on the dignity of labor. Delicate Oriental Odor Because of the wholesomeness and purity of the imported oils used no strong perfume is needed. Welcome Economy Because of its low cost as compared with its high quality, Palmolive is pleasingly economical. many times paid MORE for soap utterly lacking these delightful quali- ies, Why not send two 2-cent stamps for ‘| sample and free bookiet, “The Fasy Way to Beauty,” NOW? B. J. JOHNSON SOAP COMPANY 484 Fowler St., Milwaukee, Wis. ‘You have miticism is the socialism “A German Soctatist.” Brooxtys, March Often Mistaken jan thinks all the —Washington Herald. comicbooks.com