Life, 1912-06-06 · page 55 of 56
Life — June 6, 1912 — page 55: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire. The dominant content is a large advertisement for Welch's Grape Juice featuring an illustrated man opening a picnic basket, with text emphasizing the product's versatility for social occasions. The left column lists newly published books with prices—typical literary notices from an early 20th-century magazine. Below is a smaller ad for Surbrugg's Arcadia Mixture tobacco. **No political cartoon or satire appears on this page.** The Welch's ad uses nostalgic imagery of leisure and picnicking to market the product, but this is commercial messaging rather than commentary. The overall page reflects the magazine's revenue model: selling advertising space alongside editorial content and book reviews for a middle-class readership interested in literature and consumer goods.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Books Received | The Devil's Wind, by Patricia Went- Pi m's Sons. $1.35.) 1, by Pierre de Coule- Lippincott Co., Phila., 1 in Gold. by George Barr (Dodd, Mead & Co nig Roses, by Georgia Tor- $1.50.) y. by John Hall French Co., Bos- rs of the World, by Swami 1. (Vedanta Society, New g Blade, by Beulah Marie Franklin Thwing, : Co, N.Y. C.) s Nest, by Florence Emily G. Badger, Boston, ary Rogers Bangs. $1.20.) Opportunity, by Thomas att & Peck Co. $1.00.) © Duc De Lauzun, by E. (Sturgis & Watson Co. » Stories, by Fannie Heaslip Co. $1.00.) Send 10 Cents 27'rintu. E SURBRUG CO., 204 Broadway, New York Don’t Forget Welch’s— It Is Part of the Good Time AWELCH grape punch can be mixed for a picnic as quickly and easily as for a reception at home. You can carry WELCH’S in a thermos bottle on a picnic, or anywhere you go. Welch's Che National Drink Grape Juice ZN Men like WELCH’S because of its satisfying tart- weetness; women like it for its rich-ripe grape flavor and its true fruity aroma; children r like it because it is one good thing of which they can have all they want. Do more than ask for Grape Juice —ask for Welch’s—and get it. Write today for our free booklet of recipes for dainty desserts and delicious drinks made with WELCH'S. If unable to get Welch's of your dealer, we will send a trial denen pints for $3, express prepaid east of Omaha. Four-ounce bottle by mail 10c. The Welch Grape Juice Company Westfield, N. Y. Stover ot Yale, by Owen Johnson. (F. A. Stokes Co. $1.35.) Martha Mary, by Avery Ab (The Century Co. $1.00.) The Last of the Puritans, by Frederic P. Ladd. (FM. Lupton, N.Y. ¢ $1.00.) The Quiet Courage, by Everard Jack Appleton. (Stewart & Kidd Co., Cincin- nati, Ohio.) The Yosemite, by John Muit. (The Century Co. $2.40.) THE WILLIAMS PRINTING COMPANY, NEW YORK The Claudy. What Books to Read i A by David Pryde. (Funk & Wagnalls Co. 75 cents.) Principal Goodlove’s Estates, by Lil- lian Elizabeth Roy. (Platt & Peck Co. 50 cents.) The Book of Love, by Elsa Barker. (Duffield & Co.) The Last Try, by John Reed Scott. (J. B. Lippincott Co., Phila. Pa. $1.25.) comicbooks.com