Life, 1912-06-06 · page 50 of 56
Life — June 6, 1912 — page 50: what you’re looking at
What you’re looking at
This page combines three distinct pieces: **Left side:** A Chiclets gum advertisement with an ornate portrait frame, marketing the product as refined and clarifying to speech—targeting educated consumers. **Center:** Two short humorous anecdotes. "Underpaid" is a historical joke about a British soldier at the Battle of Blenheim (1704) complaining he earned only fourpence for his glory. "Belated Appreciation" mocks a working-class man who visits President Taft's brother's home and discovers he owns a painting identical to one his wife acquired—suggesting either mass reproduction or coincidental similarity, highlighting class differences in art appreciation. **Right side:** A Budweiser advertisement boasting 173 million bottles sold in 1911, emphasizing "quality and purity"—likely referencing consumer confidence before Prohibition (1920). The page reflects early-1900s concerns: class distinctions, advertising to aspirational audiences, and pre-Prohibition beer marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SIIRESE® hiclets REALLY DELIGHTFUL The Dainty Nfint Covered Candp Counted Chewing Gum The singer’s tones are more dulcet, the speaker’s voice more clear, when Chiclets are used to ease and refresh the mouth and throat. The refine- ment of chewing gum for people of refine- ment. It’s the pepper- mint—the true mint. Look for the Bird Cards in the pack- ages. You can secure a beautiful Bird Album free. For Sale at all the Better Sort of Stores Sc. the Ounce and in 5c., 10¢. and 25c. Packets EN CHICLET MPANY Metropolitan Tower New York Underpaid Soon after victory had declared itself in favor of the British arms at the memorable battle of Blenheim, the Duke of Marlborough, in traversing the ranks, observed a soldier leaning in a pensive manner on the butt-end of his musket. His Grace immediately accosted him thus: “ Why so pensive, my friend, after so glorious a victory?” “It may be glorious,” replied the son of Mars, “but I have only earned fourpence by con- tributing to all this acquisition of fame!” “That one is worth $33,000," told. “Hum!” he murmured. “1 guest, to ¥e have ours framed.”"—St. Pou! Dispatch ke Belated Appreciation A workman called at the home of President Taft's brother Charlie in Cin- cinnati to perform some odd job, and he paused to note some of the priceless Whethe paintings in Brother Charlie's private Later Particulars p gallery. He was attracted to a small Suddenly Mother Hubbard remem. Ard ba original Van Dyke and moved up closer bered to get a better look. “Tt wouldn't be in the copboard, any. “Ah!” he exclaimed. “I've got that way!" she exclaimed. same thing down home. Yes, it’s ex- Going to the icebox, she found a nice actly like that. My wife got it some bone, but by that time t place here in town, Are they worth kicking her dawg aroun’ much?” Who ™ When ! 1 With Budweiser The World’s Favorite Bottled Beer What made it so?—. QUALITY and PURITY 173,184,600 Bottles sold in 1911. Bottled with crowns or corks only at the Home Plant in St. Louis Anheuser-Busch Brewery St. Louis, Mo. comicbooks.com