Life, 1912-06-06 · page 44 of 56
Life — June 6, 1912 — page 44: what you’re looking at
What you’re looking at
This is primarily an **advertisement** for Life Publishing Company's photogravure prints, not political satire. The page showcases five sample prints available for purchase at $2.00 (or $1.00 for smaller editions). The text boasts of international demand—orders from a Russian Grand Duchess, Australia, China, India, and across North America within ten days. This was a marketing claim emphasizing the prints' sophisticated, world-class appeal. The sample prints shown include domestic and social scenes: "An Antique Sofa," "A Clerical Error" (showing a man and woman), "Their Dilemma," "A Miss Is Worse Than a Mile," and "How Are the Mighty Fallen!"—titles suggesting gentle humor about romantic or domestic situations typical of early 20th-century genteel humor. The prints were hand-etched copper plate photogravures, positioning them as fine art reproductions for middle-class consumers—an accessible luxury item.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright 1907 by Life Pub. Co. Copyright 1908 by Lite Pub. Co. A World Wide Appreciation |f& If they make it unpleasant for him, he will stay out of spite; I WL, Jacobs t ee $2.00 Within a period of ten days in January we received orders for Life Prints from a GRAND DUCHESS of the Imperial House of Russia, from Australia, from China, from India and from cities and towns in all i : ae parts of the United States ‘ iy of ( ber pl and Canada. A glance at the miniature reproductions on this page may give you the reason for the world-wide popu- larity of Life’s Prints and eS A MISS IS WORSE THAN A MILE cause you to be numbered By W. B. King A CLERICAL ERROR By C. Coles Phillips Photogravure, 1324 x 16 in. among the purchasers of ada Pring, ig eon tee 50 cents am. these clever art studies. All these prints are in genuine photogravure, hand caer ee _ — printed from hand etched , ee copper plates. Copyright 1908 by Lite Pub. Co. Any $2.00 print can be supplied in a $1.00 edition, 15 x 20 in size on heavy plate stock. Shipped prepaid upon receipt of remittance. HOW ARE THE MIGHTY FALLEN! A CHOICE SPOT TO LOCATE By Nesbitt Benson Life Publishing Company, By W. B. King Photogravure, 20 x 15 in, > J, India Print, 22 x 18 in. $1.00 17 West 31 Street, New York $2.00 comicbooks.com