Life, 1912-06-06 · page 33 of 56
Life — June 6, 1912 — page 33: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire. Goodyear presents their No-Rim-Cut tire as "the tire that became the king" through four claimed innovations: 1. **Perfect construction** via rigorous testing 2. **Rim-cutting prevention** using vulcanized braided wire bands (patented) 3. **10% oversizing** for added capacity and mileage 4. **Low profit margins** (8.5%) passed to consumers The headline's paradox—"He Who Gives Most Will Get Most"—reflects early 20th-century capitalist philosophy: generous product value and slim profits drive volume sales, which ultimately maximize total profit. The ad claims 200,000 cars use these tires and sales "tripled in 12 months." The small tire illustration shows the product's construction. There's no political content or caricature—this is straightforward commercial messaging typical of *Life* magazine's advertising pages, emphasizing consumer benefit through engineering superiority and fair pricing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“© No-Rim-Cut Tires 10% Oversize Sold at 8% Profit © tire which stands to- com's undisputed king. hich is now in its 13th ten of those years were while the This is A tire year. Bi gent in silent obscuri tire was wing perfected. y this new type be- ame th Users told thers about it, and the others told thers. ike wildfire Then suck sensation. The fame of this tire spread In the past two years the de- sand for this tire has increased by 300 per cent, Now gone into ue. Now, with a capacity of 3,800 tires daily, we run night and day, vith thrce shifts of men, to keep anywhere near up with the calls for this tire, Reason No. 1 Finality in Tires 1,100,000 have One construction We 1 a where f santly condition There reason lies in the perfect testing machine, r tires at a time are con- orm out under all road we tested some 200 fab- He Who Gives Most Will Get Most That’s the sole reason why No-Rim-Cut tires outsell all other tires. That’s why the sales have trebled in the past 12 months. That’s why these tires are used today on some 200,000 cars. Just because we gave so much that average tire bills have been cut in two. found it out. The Tire That Became the King rics, some 4o formulas tor treads There we compared every method and material, and compared. rival tires with our own. There, by metered mileage, we proved beyond question how best to build a. tire. lection we brought them close to finality. Reason No. 2 Rim-Cutting Ended Then we invented this way to end rim-cutting. We made a tire which hook to the rim flanges. removable curve outward, not inward as with old-type tires. when wholly or partly (joop, By ceaseless. se- doesn’t So your flanges can be set to deflated rests on a rounded edge, and rim-cutting is made impossible. We did this by making an un- stretchable tire base—by vulcaniz- ing into the tire base six flat bands of 126 braided wires. And this method—controlled by our patents—forms the only prac- tical way to make a tire of this type. Statistics show that avoidance of rim-cutting saves 23 per cent of the ruin to tires. Reason No. 3 10% Oversize Then we made these tires Rim-Cut tires—10 percent the rated size, to save the blow- outs due to overloading. No- over AKRON, OHIO No-Rim-Cut Tires With or Without Non-Skid Treads And men have That means 10 per cent more air—10 per cent added carrying capacity. And that, with the av- crage car, adds 25 per cent to the tire mileage. No-Rim-Cut and armies of motorists, have cut tire bills right in two. Reason No. 4 8%% Profit multiplied plus our modern equipment, gradually cut the cost of production. Then we pared our profits down to the mini- mum, to give you the utmost one could give for the money. oversize, for Our sales, Last year our profit on No-Rim- Cut tires averaged 814 per cent. Below that, in maker can go. tire making, no For all. these motorists have come to No-Rim- Cut tires. And you will join them when you know the facts. reasons, 200,000 Our 1912 Tire Book—based on 13 years of tire making—ts filled with facts you should know. Ask us to mail it to you. THE GOODYEAR TIRE & RUBBER COMPANY, AKRON, OHIO Branches and Agencies in 103 Principal Cities “lore Service Stations Than Any Other Tire We Make All Kinds of Rubber Tires, Tire Accessories and Repair Outfits Main Canadian Office, Toronto, Ont.—Canadian Factory, Bowmanville, Ont. comicbooks.com