Life, 1912-05-30 · page 6 of 44
Life — May 30, 1912 — page 6: what you’re looking at
What you’re looking at
This is **not a cartoon or satire page**—it's a **straightforward advertisement** for Goodrich Tires, placed in Life magazine. The ad celebrates Goodrich's 40-year history (dating the company's founding to approximately 1872) and emphasizes their innovation: developing durable rubber tires before automobiles became common. Key selling points include the "White Tough Tread" design, which the ad claims won't peel or loosen and stays on the tire like a shoe's sole. The ad includes a factory silhouette dated 1912, establishing Goodrich's Akron, Ohio headquarters as "Largest in the World." The message is purely commercial: durability, longevity, and after-sale service distinguish Goodrich from competitors. There is no satire or political commentary present.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: () years building _ the Iough White Tread Long before there were any rubber-tired vehicles, we were learn- ing about rubber—how to add durability, yet retain the elasticity of the pure gum. When the Automobile arrived, this ex- perience made Goodrich Tires,—the Original American Clinchers —the standard of value, because they were ‘‘made of real rubber’’—and made right. DRIGH Experience, also, led us to adopt, Goodrich Service is a “Good-Will from the first, the right method of con- Service.” One hundred branches struction—the mileage-producing tire— and supply stations furnish all Integrally Molded—Wearing as a Unit styles, to fit all rims—and take Last of all, over 30 years of experience was care of the user after sale. responsible for the first really tough tread, the Which will you have this year: Pleasurable Mileage, from tires wonderful that started right and are right, White Tough Tread h y . —the most durable form of rubber known, made a re al HeEneroUs services OF inseparable with the tire, so that it cannot peel, part or come loose. Like the Sole of a Good Shoe the White Tough Tread stays on, wears slowly, and protects the “upper” or flexible part from injury and contact with the ground .... Goodrich users never “travel on their uppers!” 108 aw ar gua ) 5 — w/ 271 The B.F. Goodrich Company Akron, Ohio Largest in the World comicbooks.com