Life, 1912-05-30 · page 42 of 44
Life — May 30, 1912 — page 42: what you’re looking at
What you’re looking at
This page is primarily **advertising and book listings**, not political satire. The main content consists of: 1. **Monarch Typewriter advertisement** (left column): Markets the "light touch" feature to typists, emphasizing productivity and reduced physical strain—appealing to female office workers of the era. 2. **Mark Twain's Author's National Edition advertisement** (center/right): Promotes a newly affordable, moderate-priced complete works set. The pitch emphasizes that despite lower cost, it matches the expensive edition in content, paper quality, and illustrations—possible only because Twain's popularity guarantees high sales. 3. **Books Received section** (bottom): A standard literary digest listing recent publications with titles, authors, publishers, and prices. There are **no political cartoons or satirical content** on this page. It represents typical early-20th-century *Life* magazine advertising and book review material.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ERE Monarch "THE extremely light action of the Monarch Typewriter endears it to all operators who use it. The typist who takes pride in her position finds great satisfaction in being able to turn out as much work, and as yood work, per hour, toward the end of the working day as during the morning. Other conditions being the same, she can always do this on a Monarch. There is. is cone ey “No Three O° oO’ "Clock for users of this machine, The mechanical reason for the Monarch light touch is found in the action of the Monarch type bar, an exclusive and patented feature which gives this re- markably light touch. We would remind the business man that Monarch light touch means more work and better work, because less physical strength is expended by the operator. Therefore, cost per folio is reduced, mak- ing the Monarch a business economy. SEND FOR MONARCH LITERATURE Then try the Monarch, and be convinced that Monarch merit rests in the machine itself, not merely in what we tell you about it. Monarch Department Remington Typewriter Company (Incorporated) New York ead Everywhere The Touchstone of Fortune, by Charles Major. (The MacMillan Co. $1.25.) A Hoosier Chronicle, by Meredith Nicholson. (Houghton, Miflin Co., Bos- ton, Mass. $1.40.) Moods, by David M. Cory. (The Poet Lore Co., Boston, Mass.) Polly of the Hospital Staff, by Emma Lee, the American, by Gamalicl Brad- ford, Jr. (Houghton, Mifflin Co. $2.50.) The Noble Rogue, by Baroness Orczy. (Geo. H. Doran Co. $1.35.) Rosemary for Remembrance, by Helen Sherman Griffith. (Pa Publishing Co., Phila., Pa. $1.20.) Danish Fairy Tales, by J. Grant Cra- Spain. (Duffield & Co. has been issued to meet the urgent appeal for a moderate priced set of all his writings. Formerly the cheapest set cost twice as much as the new edition, yet the Author’s National Edition contains the same number of volumes and the same text, word for word, as the higher priced set. Its paper and binding are of good sub- stantial quality. The illustrations are by the same artists represented in expensive sets. We believe that never before in the history of publishing has so good a set of the copy- righted books of a great author been offered at so low a price. The price is possible because the popularity of Mark Twain assures a tremendous sale. "Tis AUTHOR’S NATIONAL EDITION (Houghton, Mifflin Co., Bos- mer. (R. G. Badger, Boston, Mass. $1.00.) $1.00.) Lost Farm Camp, by Harry Herbert (Houghton, Mifflin Co., Boston, Aliva, H. R. H. Eulalia, The Thread of Life, by Comtesse de Infanta of HARPER & BROTHERS Franklin Sq.,New York City lease send me for exami nation, carriage free, a set of MARK TWAIN'S WORKS, Author's National Books Received The Montessori Method, by Maria Montessori. (F. A. Stokes Co. $1.75.) Maren Alonzo Hanna, by Herbert Croly. (Macmillan Co. The Dramatic Index » by Fred- remit $2.00 a month until the full erick Winthrop A Harvard. a . $25.00, has been paid, or, within thirty ays (Boston Book Co., Boston, Mass.) $23.7§a8 payment in full. LI. 5-30 The Squirrel Cage, by Dorothy C: field. (Henry Holt & Co. 5. Tales of a Greek Island, by Julia D. Dragoumis. (Houghton, Mifflin Co., Boston, Mass. $1.35.) The Complete Nonsense Book, by Ed- ward Lear, (Duffield & Co. 0.) Later Letters of Edward Lear. (Dut- ficld & Co. $3.50.) twenty-five volumes, cloth hota = Tt is understood T may retain the set for five days, and at the expiry tion of that time, if I do not care for the books, T will return them at yoot (ol A Catalogue of Our Standard Sets of Books will be sent you upon request THE WILLIAMS PRINTING COMPANY, NEW YORK comicbooks.com