Life, 1912-05-30 · page 37 of 44
Life — May 30, 1912 — page 37: what you’re looking at
What you’re looking at
This page is primarily a **Travelers Insurance Company advertisement** capitalizing on the recent Titanic disaster (April 1912). The main content uses the tragedy to promote life insurance, emphasizing that the company will honorably pay out policies to widows and orphans of insured men who perished. The small cartoon labeled **"All Things to All"** satirizes President **Theodore Roosevelt's** political shapeshifting. Two African American characters (rendered in period dialect) discuss how Roosevelt reinvents himself regionally—becoming Andrew Jackson in the South, Abraham Lincoln in the North, and frontier heroes in the West. The joke suggests Roosevelt is all things to all people depending on audience, with the punchline that even arbitration couldn't determine his "true self" in heaven. The advertisement's moral messaging exploits patriotic sentiment around the Titanic's "women and children first" evacuation protocol, framing insurance as duty to families—a shrewd marketing approach to a contemporary tragedy.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
EERE “ROWE’S ‘OUCE &; __BED HAMMOCK | For Verandas, Porches, Lawns, Indoors The Perfect Couch for Outdoor Sleeping A Rowe Hammock has hung for 8 or 10 summers on a porch within 200 feet of the Atlantic Ocean. Last season tor referred to it as “your new hammock.”” 40 years’ nce show that Rowe's Hammocks give 10 years of continuous out-of-door service. As far as the signs of wear go, you can't tell whether a Rowe Hammock has been used 6 months or 6 years. It is made by sailmakers on the model we supplied for years to the U.S. Navy. It is made from duck that is 60 fer cent. to 200 per cent. stronger than that in others, and sewn with thread that is twice as strong. It has sew- ing and bracing that no other maker has learned the need of. Itis handsome, but severely plain—no showiness, just solid merit. ‘Our Kaki is permanent in color? will not soil clothing. very lew festeclass stores are licensed to sell out hammocks. If not conreaiety saat, you ssh buy direct toa ws.” Delivery pre id, ready for bat ee RITE: sPOR DESCRIPTIVE elon every E.L. ROWE &: SON, Inc., Sailmakers and Ship Chandlers rcester, Mans, Our Sailors For some time we have had an ardent desire to pay a tribute to the American Navy, and this number is the somewhat inadequate result. The material part of the navy—its battleships, its big guns, and all of the other scicntifie paraphernalia of which we are proud—is interesting, of course, but it is not nearly so interesting as the men in the navy. There is something about the American Navy that always stirs the heart, from the time of Paul Jones and Decatur to Dewey and Evans. Our navy has behind it a record of more brave deeds than any other or- ganization in the world. Here's to its spirit; may its shadow never grow less! A Happy Marriage Depends largely on a know! edge of the whole truth about self and sex and their relation to life ar: health, This knowledge does not come intelligently of itself, nor correctly from ordinary, every-day sources, SEXOLOGY (Ulustrated) H. Walling, A.M., M.D., imparts in a clear, way in one volume: ung Woma ot Young Wi 8 Mother Should Hav 7 Kd. Impart to ‘Should Have. AVE, 06 volume. Illustrated, $2, postpaid. tetor “Orher People’s Opinions of Contes Puritan Pub. Co., 776 Perry Bid; All Things to All “Who is diss yere Roosevelt, anyhow, Rastus?" asked Mrs. Rastus. “ Dat, am all dependent, Dinah,” said Rastus, “on whar he is. Down in de South he’s Andrer Jackson; up in de No'th he’s Abraham Lincoln, an’ out in de Wi Dan'l Boone an’ Davy Crockett.” A wondah who'll he be when he gits to hebben, Rastus?" “ Ah dun'no’, Dinah, ah dun’no’! Ah 'spects dey'll hab to leabe dat to a co't ob arbitration.” Harpers Weekly. . The Travelers Insurance ‘Company, Hartford, — Send me particulars about Trav: Women and Children First! IHIS IS THE RULE OF THE SEA. So that on the Titanic, with courageous self-sacrifice, the men stood aside while the women and children filled the life-boats and were pulled away from the sinking ship. On this ship were many men who had insured their lives in the TRAVELERS, against just such disasters, for more than a million dollars. This is a great sum for any insurance company to have at risk in one disaster, but the TRAVELERS will meet it promptly, taking pride in the fact that in protecting the widows and orphans of such men it is doing the work it was put in the world to do. In times of sudden disaster men rise to these supreme demands of life. But may we not call attention at this time to those everyday acts of self- sacrifice by which many of these men who went down built up the legacies which now belong to those they have left behind? May we not think that, after seeing the women and children safe, the minds of some of these men dwelt with satisfaction upon the help that would come to their families from their policies? And may we not think that the little hardships of meeting premium payments helped to build the kind of character which was able to meet this supreme test of courage ? The TRAVELERS INSURANCE COMPANY, as the pioneer acci- dent insurance company of America, speaks at this time about the value of accident and life insurance with no feeling of impropriety. It believes that it is doing a good work in lessening the hardships which follow in the wake of any disaster, great or small, and in paying losses unparalleled in the history of accident insurance, the TRAVELERS feels that it is its duty to remind men everywhere, that at all times it is “Women and Children First,” and that men respond to that call when heeding the familiar MORAL: Insure in the TRAVELERS Travelers Insurance Company, Hartford, Conn, Assets, $79,900,000 Lishiities, $67,900,000 Surplus, $12,000,000 [Life] Tear of Insurance. My name, business address, age and occupation are written belo: 1133