Life, 1912-05-23 · page 35 of 44
Life — May 23, 1912 — page 35: what you’re looking at
What you’re looking at
This page from Life magazine addresses the 1864 presidential election amid the Civil War's final year. The headline "Who will be the next President?" accompanies an image of a sleeping figure labeled with Pears Soap—a satirical commentary suggesting the electorate is indifferent or complacent about the choice ahead. The left column recounts Wall Street speculation during 1863-1864, depicting frenzied stock gambling where even clergy and society women wagered fortunes on Erie Railroad shares. A broker allegedly made $4,000,000 commissions daily. This describes a financial bubble driven by wartime profiteering. The satire suggests a disconnect: while the nation faces existential crisis (Civil War), Americans obsess over stock speculation rather than presidential governance. The sleeping figure implies public apathy toward selecting war leadership, preferring commercial opportunity instead. The remainder contains period advertisements (Jergens Soap, Hunter Baltimore Rye), standard for Life's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-LIFE- . fo Pee ges le Wall Street in 1864 |! Who will be the next President ? In 1863, and in the first quarter of 1864, everybody seemed wild with stock speculation. Nothing else was talked of at clubs, in the streets, at the theatres, Ladies _ privately diamonds as margin with brokers and astonished their husbands with the display of their gains, Clergy- men staked their salarics, and some of them realized in a few months more than they could have made by a lifetime in preaching. One man, who had noth- ing in the world but a horse, sent him to a broker's stable and persuaded the broker to buy him a hundred shares; he drew from the broker, a few months after, a balance of $300,000. There is no record in Wall Street, as there was in the Rue Quincampoix, of a hump- backed man making a fortune by rent- ing out his hump as a desk to street gamblers; but two or three different people realized a handsome competency by hiring a convenient room for stock- gamblers to mect in and charging a moderate entrance-fee. The same sub- ject was uppermost in every man’s mind. A party of travelers were seated in a public room at the Delavan House at Albany. A man rushed in breathless, exclaiming: “It sold at twenty!” They all sprang to their feet with ex- clamations of astonishment and delight None of them required to be told that AU rights secured, ° it” was Erie and “twenty” was 120. Write for a The labors and profits of the brokers were enormous. One house checked Sample Cake the gamblers. tion. The day was not long enough for more than once for $4,000,000 in a day. At 8.30 a.m. they began to collect in A day's: commissions, in the’ case of a z Fora zesty: we William Street, and by 10.30 the police leading firm, were not unfrequently will send you a sam- could hardly keep the thoroughfare open, $5,000. Nearly all the leading members ple cake, enough to All day long the crowd ebbed and flowed Of ibe board ‘lost thelf voices: trom con- Fax C last over a week. In between the boards and the street, shout- stant bawling and talked in the evening | A, thiscrystal clear soap i Screaming, swearing, quarreling, as though they were in the last stage of Ne fave caught the tussling, and not a few of them cheating Uronchitis; clerks seldom left their of- violets, Write today for your sample; smell it, hold sad lying: | A'man-milllnes: from uptown, fices before 11 or 12 P.at., a liberal din- it to the light. Address THE ANDREW JERGENS of short stature but prodigious lungs, , ner at Delmonico’s being allowed by Co., Dept. X, Spring Grove Ave., Cincinnati, Ohio. was always a leading personage in the their employers as a stimulas to exer- J Vi 1 GI é S crowd; his bids rose like muffled thun- der from under other men’s coat-tails. ergens 10 et tycerine oap The little rogue made $100,000, and went off to Europe with it, to study, as he said, “de newest fashions for my em- porium.” When evening fell, the throng adjourned to the Fifth Avenue Hotel THE AMERICAN GENTLEMAN EXCELS IN THE HOSPITALITY OF HIS HOME ne ne. rooms: adjacent.) which “ere hired for the purpose. There night was made hideous by discordant bids and offers—often till everyone in the neigh- d was or wished to be as The Fifth Avenue board, on an exciting night, was probably the nearest approach to demonium we can hope to witness BALTIMORE Bie ob ap —From “ The Cyclopedia of Commercial , 8 and Business Anecdotes.” by permis- sion of the publishers, Messrs. D. Ap- . ry pleton & Co., New York. Comment Unnecessary Saxon: It's a fine morning, Sandy. EXCELS IN ITS PURITY, FLAVOR AND GENERAL EXCELLENCE (Sandy grunts.) i asics sa writ case's a0, sid: gehen? | id ft was a fine morning, ~ — andy. Sanoy: Verra weel, verra weel. I dinna want tae argue !—London Opinion. SAAAAADDASAAAAAAAAAAAAAAAAAAAAAAAAAS, comicbooks.com