Life, 1912-05-16 · page 42 of 52
Life — May 16, 1912 — page 42: what you’re looking at
What you’re looking at
This page consists primarily of **advertising**, not satire or political commentary. The left side features a Pennsylvania Rubber Company ad for "Vacuum Cup Tires," emphasizing consumer-protective guarantees (4,000 miles of service, non-skid performance, puncture resistance). The imagery shows a tire and an envelope marked "REPAIR THIS ENVELOPE," illustrating the company's customer service promise. The right side advertises **Life magazine itself**—a bound annual volume costing $2.00 if readers return loose copies, otherwise $4.00. The accompanying illustrations ("The Woman, The Greatest Living Juggler" and "The Juggler") appear to be unrelated decorative vignettes typical of Life's satirical style, but they're promotional material for the magazine's binding service rather than commentary on anything specific. This is a straightforward commercial page mixing product advertising with magazine promotion—common in early 20th-century publications.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Guarantees framed to protect the user and not to favor the manufacturer, go with VACUUM | CUP TIRES | EVERY tire carries a definite printed guarantee of 4,000 miles actual service, stipulating the fairest terms and the most liberal car weights for the various sized tires are specified. Vacuum Cup Tires are also guaranteed not to skid on wet or greasy pavements. If, after reasonable trial, you do not find them absolutely reventive of such skidding, return your set of Vacuum Cup ires at the full purchase price. The Vacuum Cup Tread, because it is the deepest and | heaviest, and because it does not “heat up” and lose life; is | the longest wearing tread yet designed for dry weather travel. It may be called 90 per cent puncture proof, having phenomenal power to thrust aside puncturial objects. ‘ se the absolute non-skid safeguard is always there in case of wet. ‘ If you do not know the nearest dealer write us for his address. Pennsylvania Rubber Co., Jeannette, Pa. Reorganized February 1, 1910 PITERURCINN sor Lisery At: CIEICACOL ion salen Ans RANGKSCHTYOL GN BEFREURCHL fazer Ave: SGA GO tna Meee Acs, BARUAECTIY. MO. 4 Ee PENNSYLVANIA RUBBER CO. of New York NEW YORK CITY, 1790 Broadway 1.0S ANGELES: 990 8. Mai An Independent Company with an Independent Selling Policy “T// Be Bound” Said LIFE, and he was. In this form LIFE has a permanent place in every household. The cost is $2.00 per volume if you return your loose copies, otherwise $4.00, the re- sult a continuous joy. LIFE 17 West 31 Street New York comicbooks.com