Life, 1912-05-16 · page 10 of 52
Life — May 16, 1912 — page 10: what you’re looking at
What you’re looking at
This page is **primarily a product advertisement**, not satire or political commentary. It advertises **Calox Oxygen Tooth Powder**, manufactured by McKesson & Robbins of New York. The ad features a smiling man in striped clothing holding a bottle of the product, positioned in what appears to be a bathroom setting. The advertisement's claims emphasize that Calox is "different" and "better" because it releases oxygen when mixed with moisture, allegedly purifying teeth naturally. It promises to whiten teeth without harm and costs 25 cents at drugstores. The ad also promotes a companion **Calox Tooth Brush** for 35 cents. This represents early-20th-century patent medicine advertising typical of *Life* magazine, before modern FDA regulations restricted such health claims.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
So different! So much better! Different from other dentifrices because, when in contact with mois- ture or acids, Calox releases active oxygen. Better than others, because Calox purifies as nature purifies—by oxygenizing all impurities. CALOX isa natural and harmless whitener of the teeth, making them beauti- fully white without injury to them or to the mouth tissues. Sample and Booklet free on request. All Druggists, 25c. Ask for the Calox Tooth Brush. Reaches every part of every tooth and cleans them perfectly. Every brush guaranteed. Price 35c. McKesson & Robbins NEW YORK comicbooks.com