Life, 1912-05-09 · page 38 of 48
Life — May 9, 1912 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. The central content consists of three product advertisements (Pears' Soap, Woodbury's Facial Soap, and Swan pens) surrounding a literary review. The "Rhymed Reviews" section by Arthur Guiterman reviews a novel called *Joseph in Jeopardy* by Frank Danby. It's a humorous poem about a virtuous married man named Dennis who resists seduction by the attractive Lady Diana Wayne. She attempts to manipulate him into divorcing his plain but good wife Mabel by spreading rumors, but Dennis remains faithful, leaves for South Africa, and eventually reconciles with his wife. The satire here mocks melodramatic romance novels—specifically the stock character of the temptress and the conventional moral ending rewarding virtue. The advertisements reflect early 20th-century consumer culture focused on beauty products, promoting soap as the solution to maintaining youthful skin through daily care. These were standard commercial messages in *Life* magazine during this period.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Youthful Beauty will be untouched by advancing years if the care of the skin is given daily attention. The skin is always gradually renewing itself, and, if you are careless of it, it just as gradually deteriorates in qual- ity, color and fineness. By the daily use of Pears’ Soap however, which cleanses, purifies and invigorates the skin-surface, the new skin is produced under such perfect conditions, that instead of deteriorating, it becomes soft, velvety, and of a natural, beautiful pink and white. Pears is acknowledged everywhere to be . The Beauty Soap of the World Me ; a FEARS 3 Aezare BsrsS "TABLISHED 1789 “LIFE: Rhymed Reviews Joseph in Jeopardy (By Frank Danby. The Macmillan Co.) Some bold, bad sirens always woo Apollos like our hero, Dennis— A decent chap, athletic, too, A star in cricket, golf and tennis. He might have clambered ‘way up top, For brave was he, as well as able, But sat him down and tended shop, Because he'd gone and wed a Mabel. This Mabel, like her breed in books, Though good and kind, lacked con- versation And color, too; she had no looks And didn’t yield much Inspiration. Our hero met Diana Wayne, Who had a most distracting torso; But do not think her face was plain, ‘Twas just as lovely, even more so. He saw her back, and loved at sigh She turned her face, its beauty nailed him; But though he loved, our stainless knight Was not at first aware what ailed him. But Lady Di—she knew, she knew, What soon his throbbing pulses told him; Then, bit by bit her passion grew, Until she felt that she must hold him. Diana gently urged divorce,— To her the game scemed worth the candle,-— Repeating tales of doubtful source Involving Mabel’s name in scandal. That went through Dennis like a knife. “'Tis false!" he said; “ good-bye, my charmer, For I'll protect my blameless wife As Sworn in church; no lie shall harm For all her pleas, away he went, The horrid man! and bought a ticket To far South Africa, and spent Three months or over playing cricket. ‘This worked a cure. He now attends His gentle wife with love unceasing, And secks no more Platonic Friends. . B.—The family's increasing.) Arthur Guiterman, Use this treatment just before dress- tag what Jre «color ing it gives you. Facial Treatment The following is the most effective facial treat- ment you could use, better even than massage. Just before retiring, wash your face with plenty of Woodbury's Facial Soap and hot water. Rub its lather in. After this, rinse in warm, then incold water. Then rub your skin for five minutes with a lump of ice, Woodbury’s Facial Soap purifies the pores, con! properties which are a tonic for the skin. This treatmie brings the blood to the face, stimulates the muscu fibres and softens the skin. It causes the skin to become more active. ives all of the good, and none of the bad elects of a massage This treatment keeps your skin perfectly clean and supplied with pure blood, so that it clears, colorsand n tself. If continued every night for a week or two, tually can see the difference it makes. bury's costs 2c a cake. No one hesitates at the price ofter their first cake. For 4c, we will send a sample cake. For toc, samples of Woodbury's Facial Soap. Facial Cream and Poxeder. For 50c, a copy of the Woodbury Book and samples of the Wood: bury preparations. Write today to The Andrew Jergens Co., 2605 Spring Grove Ave., Cincinnati, O Woodbury’s Facial Soap For sale by dealers everywhere She “SWAN” “The pen with the little windows". Shows at aglance just how much ink there is in the bar- rel of the pen. The If you have not see “SWAN J ask any statione: jeweler to show SAFETY” - is acknowl- edged the world to be the most reliable pen made. | MABIE, TODD @ Co, Makers 17 Malden Lane 2098.8tate3t, New York ‘Chicago comicbooks.com