Life, 1912-05-09 · page 31 of 48
Life — May 9, 1912 — page 31: what you’re looking at
What you’re looking at
This is primarily a **perfume advertisement** for Houbigant's "Coeur de Jeannette," not political satire. The illustration shows two fashionable women in 1920s dress conversing in a garden setting, exemplifying the target demographic: wealthy, refined women concerned with personal grooming and status. The "humor" is genteel rather than satirical—it relies on exaggerated compliments about fragrance ("glorious odor," "dream of fragrance") and appeals to class anxiety. The ad emphasizes exclusivity: the perfume is for "well-bred women" whose fragrances must express "personality," suggesting that purchasing this product signals sophistication and social standing. The poetic language about flowers and "Maiden's Day" romanticizes femininity for affluent consumers. This reflects 1920s marketing conventions targeting upper-class women through appeals to refinement rather than functionality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ce oe st¢C7bdd, Nereagey “TT IS MOST EXQUISITE! It is marvelous!” says the woman of fashion. And man says: ‘The glorious odor of many delightful gardens! To walk eside you, is to dream of the fragrance the flowers walt into the air.” Coeur de Jeannette (Heart OF JEANNETTE) acknowledged a most exquisite odor, se- ductively fragrant and captivating to the most delicate of the senses in the refinement of its appeal. An exclusive perfume for the well- bred woman who knows that her perfumes must be a real expression of her personality. All dealers, 2-oz. bottle, $3.15. a SRP eRe eee #2 9 v RR RH “C\F FLOWERS, A MYRIAD host have sacrificed their sweetness to delight a Maiden's Day.” HOUBIGANT PARIS the first perfumer of France and the world’s acknowledged creator of finest perfumes, em- phatically proclaims Coeur de Jeannette as to the last degree sustaining the prestige of his Ideal, the exclusive perfume of women ot fashion. HOUBIGANT BATH SALTS Odor Fougere Royale, makes the bath as de- lightful and stimulati ing days. At dialer boule 6 te 8 bake Oe Sample of Coeur de Jeannette mailed for 20c—actual cost, postage, etc. PARK & TILFORD, 225 Fifth Avenue, NEW YORK CITY SOLE AGENTS IN THE UNITED STATES OF AMERICA ZINy\! y 254) ) comicbooks.com