Life, 1912-05-02 · page 50 of 58
Life — May 2, 1912 — page 50: what you’re looking at
What you’re looking at
This is primarily an **advertising page** from an early 20th-century issue of *Life* magazine, containing four distinct advertisements with minimal satirical content. The **only cartoon** appears at the bottom: a rural scene where a farmer observes well-dressed city people in formal attire and concludes there must be "a masquerade party somewhere to-night." The humor relies on **class contrast**—the farmer assumes wealthy urbanites in fancy dress are in costume, not recognizing formal evening wear as normal city fashion. This reflects early 1900s rural-urban cultural divisions. The other ads promote: - **Arnold Constable & Co.** (upscale furnishings for country estates) - **Remington Typewriters** (selling "a machine a minute") - **Usher's Whisky** (with royal appointment to King George V) These advertisements target affluent readers and reinforce *Life*'s sophisticated audience, in contrast to the farmer's rural perspective depicted in the cartoon.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
pansld omtahlce Dry Goods- Carpets- Upholstery The Jove of Country Places is a Special Feature of our Business We are equipped to take entire charge of the furnishing and decorating of cottages, chalets, bungalows, country clubs, and the more pretentious out of town residences. Estimates given and original sketches of various interior treatments prepared by our own staff of artists will be submitted upon request. A large stock of the most appropriate upholstery fabrics for coverings and hang- ings, also curtains, oriental, domestic and fibre rugs and carpetings alw ays on hand. Rraadway &H lotb /teeel. NEW YORK Usher's LS Whisky {Nearly a century's (4? {Reputation Over holf Repatgton Messrs, Andrew Usher & Co. have been appointed Purveyors of Whisky to His Majesty King GeorgeV. We are making and selling a MACHINE A MINUTE Often more NEVER less Remington Typewriter Company (Incorporated) New York and Everywhere Farmer: THAR MUST BE A MASQUERADE PARTY SOMEWHERES TO-NIGHT, MANDY! which per 0 vsly volum collar throat