Life, 1912-05-02 · page 35 of 58
Life — May 2, 1912 — page 35: what you’re looking at
What you’re looking at
This page is primarily a **product advertisement** for the Westinghouse Electric Toaster-Stove, not political satire. Life magazine, while known for humor and social commentary, also carried commercial ads. The ad targets "the up-to-date woman" of the early 20th century, marketing convenient table-top cooking as a modern luxury. Key selling points: it operates simply (plug and switch), costs only four cents per use, requires no maintenance, and comes with Westinghouse's famous guarantee. The price ($6.50) and recipe offer suggest aspirational middle-class appeal. The only social commentary is *implicit*: the ad reflects era-specific gender assumptions—that women would appreciate labor-saving kitchen devices—and the broader technological optimism about electricity as transforming domestic life. There are no political figures, caricatures, or satirical jokes visible on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ae eo on Westinghouse Electric Toaster-Stove A Dainty Accessory to the Breakfast Lunch or Tea Table Service OU can prepare a hot dish or even a light meal directly at table with this complete elec- tric table stove. Toast, eggs in numberless ways, tea, coffee, muffins, a chop—many things the up-to-date woman can suggest. , To heat you merely insert plug into any electric light receptacle and turn the switch. There is nothing about this electric stove to get out of order—no parts to renew. Use it three times a day at a cost of four cents for electric current. It is so well built that it is covered by the famous Westinghouse guarantee—‘If anything happens to prevent its working electrically, you get another without cost, red tape, or bother.” The better electrical dealers and department stores can supply you. Or write ona post card— “Have a Westinghouse Toaster-Stove delivered to me,” with your name and address. Send it to us and we will see that your stove is delivered immediately. Price, $6.50. A set of recipes for use with the Toaster-Stove will be mailed upon request. Westinghouse Electric & Manufacturing Company, East Pittsburgh, Penna. Department K ss. comicbooks.com