Life — May 2, 1912 — page 2: what you’re looking at

What you’re looking at

# Stevens-Duryea Automobile Advertisement This page is primarily a **commercial advertisement**, not political satire. It features a Stevens-Duryea automobile driving through what appears to be a historic European archway or fortification. The ad emphasizes the car's comfort features, specifically highlighting its "flexible three-point support of the power-plant" that supposedly eases stress on "the mechanism, the tires, and the passengers." The dramatic castle/fortress backdrop suggests prestige and durability. The Stevens-Duryea Company, based in Chicopee Falls, Massachusetts, markets itself as "Pioneer Builders of American Sixes"—referring to six-cylinder engines. This represents early automotive advertising from Life magazine's tradition of combining humor with commercial messaging, though this particular page leans heavily toward straightforward product promotion rather than satire.