Life, 1912-04-25 · page 38 of 44
Life — April 25, 1912 — page 38: what you’re looking at
What you’re looking at
This page mixes advertising and literary reviews. The key visual content is the upper-left cartoon showing what appears to be a **jinriksha** (a hand-pulled Asian cart), illustrating a travel insurance advertisement. The cartoon humorously suggests that luggage aboard ocean liners needs protection—the image likely exaggerates the precarious conditions of travel to justify buying insurance. The **"Rhymed Reviews"** section satirizes Max Beerbohm's *Zuleika Dobson*, a novel about an irresistible woman whose love rejection causes a college student and then entire student body to commit suicide. The verse summary maintains tongue-in-cheek tone while recounting this absurdly dramatic plot, ending with Zuleika pragmatically catching a train to Cambridge—undercut the story's melodrama with comedic practicality. The page represents Life's dual purpose: selling advertising while offering literary mockery and social commentary to educated readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Jinriksha On board an ocean liner, in a summer hotel, by land or sea, your luggage is protected against loss or damage by one of our Tourist Policies. ‘It costs but a few cents aday and you hundreds of dollars.’* advise us in advance of the date of your departure upon any trip, we will send you gratis cur attractive and useful bon voyage book entitled “Things to Remember While Traveling.” Insurance Company of North America Walnut and Third Sts., Philadelphia WHEN TRAVELING Founded 1792 Capital $4,000,000 Surplus to Pelicy Holders over $8,000,000 AS WE SAY IN THE ADVERTISING BUSINESS ASK THE MAN WHO OWNS ONE” Consider Two Things in Buying Automobile Accessories Reliability and Price—Reliability first because price means nothing without it; we handle no goods without a broad manufacturer’s guaran. tee behind them—This is the only safeguard against the inferior kind for they often look just as well. That our prices are favorable is demon: strated in our 1912 Catalog, which is sent op request. We refer to all first class Automobile Manufacturers. Ask the Maker of Your Car. A. J. Picard & Co. A. J. PICARD E. S. MORRISON 1720-1722 Broadway, New York, near 55th Street Rhymed Reviews Zauleika Dobson (By Max Beerbohm. John Lane Co.) Zulcika scrambled eggs in hats; A roving prestidigitator, Her beauty dazzled owls and bats And tamed the fiercest. woman-hater. Men fell in love with her in shoals In London, Paris, Moscow, Berlin; They couldn't stop to save their souls; All hearts were shrines to set that girl in. Though proffered palace, title, throne, With priceless gems to help adorn her, She knew that she could love alone ¢ Clod whose flame-proof heart should scorn her. At Oxford, where her grandpa dwelt, She met the Student Duke of Dorset He snubbed her; so Zuleika felt A palpitation ‘neath her corset. But when he wooed her, hi d proud, Her love departed with a shiver. The Duke, rejected, sternly vowed To drown himself beneath the river. Then said the Undergraduates, No choice have we save that of Hobson ; We'll join our Duke and meet our fates For love of Miss Zuleika Dobson!” The grand young Duke, so debonair, The perfect snob, the matchless dandy, As like Disraeli’s prig, Lothair, As cau de vie is like to brandy, Arrayed himself in velvets brave, In panoply of Star and Garter, And plunged beneath the surging wave To perish like a Christian Martyr. The student body, each and all, Their noble leader imitated ; As one they sought the river’s pall And left the schools depopulated. Zuleika did not meanly funk Nor fear nto cross the same bridge; She dricd her tears, she packed her trunk— And took a special train to Caimbridge And while ‘tis hard to rhyme about A grin, a flood of splendid 1 hope I haven't le That Miss Zuleika PANDORA'S BOX A story that grips the reader's inter est and sympathy from the first p. —Washington (D. C.) Star. By JOHN AMES MITCHELL Author of “Amos Judd,” “The Pines of Lory. etc, Editor of Life. Four illustrations by the author $1.30 net; prepaid $1.42 FREDERICK A. STOKES COMPANY Publishers