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Life, 1912-04-25 · page 35 of 44

Life — April 25, 1912 — page 35: what you’re looking at

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Life — April 25, 1912 — page 35: Life, 1912-04-25

What you’re looking at

This page combines **advertising with philosophical anecdotes**. The main content is a **Fisk Tires advertisement** emphasizing service and performance for heavy automobiles, featuring two tire tread designs (Bailey and Town Car). On the left is unrelated **satirical content featuring Diogenes**, the ancient Greek Cynic philosopher. The anecdotes illustrate his famous practice of mocking social pretension through sharp retorts. Examples include: insulting a musician, trampling Plato's carpets to demonstrate pride, and declaring that thieves being executed to the gallows are merely "little rogues" carried by "great rogues" (corrupt officials). The **satire targets hypocrisy and social hierarchy**—Diogenes exposes how supposedly virtuous people (philosophers, lawyers, magistrates) are no better than common criminals. This classical reference would appeal to *Life* readers' education and sense of wit. The juxtaposition with tire advertising is typical magazine layout, with no connection between content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Yoep This Chest in a Home 15 Days REE guished | Meeti comp: with * soiled, said Yet the san bad an « RIAL, We want you to the great convenience ‘MP PROOF chess. We ‘Atoar expense, Send for BIG, I styles, sizesand peices and parti RECT FROM FACTORY 1 Diogenes to advise him he revenged of his enemy. way 1 know of,” said the “is to make thyself distin- hy virtue.” y early hour a musician ying made the art, Diogenes accosted him morning to you, cock.” you call me cock?" when you crow the people cd what beast was the most for a man to be bitten by, he “If you mean a wild beast, derer; if a tame one, the some gay young Rhodians ly dressed, he said: “ This ly afterwards a ns passed by, in cls, upon which Diogenes is is another sort of pri r himself justly incurred ©. Hearing that Plato nent in his house, Diog- , and without ceremony rample upon the carpets, say- REE Performance the Mighty Factor Behind the Success of Fisk Tires Heavy Car Type “THEIR rapidly increasing sale is due to the verdict of the car owners who, once using them, buy again for their own cars and recommend them to their friends. ‘‘You are urged to inquire among Fisk Tire users’’ because we can present no stronger argument than the everyday service Fisk Equipment is giving. MILEAGE AND DIRECT REPRESENTATION combine to make the only service that really interests any buyer. It is #ha¢ SERVICE upon which the success of Fisk Tires is founded. Two New Anti-Skid Tires Bailey Tread Heavy buttons and one more row than anyotherBaileyTread on the market. This increases theanti-skid surface and length of service as outside row: of buttons give anti skid protection when center tread is worn down. These buttons are additional to the regular thickness of the smooth tread tire. Town Car Tread This provides a heavy anti-skid tread de- signed to insure traction and afford the greatest possible protection against skidding. It is posi- tive in action on city pavements and country roads, and eliminates the necessity of chains with the attendant expense, noise and inconvenience. THE FISK RUBBER COMPANY Chicopee Falls, Mass. Department S Direct Factory Branches in 35 Cities ing us I tread upon the pride of Plato.” The wise man, instead of ex- pressing any resentment at bis rude- ness, observed calmly: “ But with great- cr pride, Diogene: Diogenes observing a young profi throwing stones at a gibbet, said: “I see thou art a promising lad; and doubt not that thou wilt hit the mark at last.” A lawyer and a physician disputed about precedence, and appealed to Diog- 883 enes, who gave it for the lawyer, say- ing: “ Let the thief go first and the exe- cutioner follow.” The magistrates and officers of justice were conveying 2 fellow to the gallows, whose crime consisted in stealing a sil- ver cup from the public treasury. O.1e asked Diogenes what was the meaning of that crowd and uproar. “Ob, noth- i aid he, “only the great rogues are carrying the little rogue to the gal- lows.” comicbooks.com