Life, 1912-04-25 · page 2 of 44
Life — April 25, 1912 — page 2: what you’re looking at
What you’re looking at
This page is **not a cartoon or satirical content**—it's a straightforward product advertisement from *Life* magazine for Sanitol Tooth Powder or Paste, manufactured by Sanitol Chemical Laboratory Co. (St. Louis). The ad features an illustration of a well-dressed woman at her vanity mirror, representing "The Complete Toilet." The copy emphasizes dental hygiene benefits: antiseptic properties, teeth whitening, and mouth freshness. The advertisement appeals to early 20th-century consumer desires for cleanliness and respectability, framing proper dental care as essential to appearing "immaculate." The "trial size package" offer and dentist endorsement reflect typical vintage advertising strategies for patent medicines and toiletries.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Copyright in Ee gtan: I takes into account the hygienic result of perfect cleanness as well as the pleasure and satis- | faction of being immaculate. / oo The mere act of brushing the . . teeth is a duty but half done unless the denti- \\ frice used has antiseptic and tooth health pre- serving qualities, besides its abradant features. performs its part in the preservation of tooth and mouth health and purity as completely as it gives pleasure in the using. You know your teeth are clean and white to look at—you know your mouth is pure and fresh because you've had the prophesy of this in the fresh, clean taste. Dentists like to recommend it because it fulfills its promises as to neutraliz- ing acidity and really cleansing and preserving the teeth. White Teeth condition and to whiten and cleanse will preserve your teeth beyond ‘‘false-teetb-time."* Trial Size Package of Sanitol Tooth Powder or Paste, Face Cream, Talcum Powder, Sanitol Liquid or Shampoo sent free on receipt of your dealer’s name and address and 4 cents to pay postage and packing. Sanitol Chemical Laboratory Co. St. Louls, Mo. Canadian Office—Toronto Heed eieeieeedeideees al eee ee el | Peete eee Gnsult your dentist regularly-always useSU, v lel MMM MMM MMMM